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Outreach This Creator For FreeOn Instagram, Ash | It’s Half Baked | Cookies is a Food brand with an audience of 163.8K. The account posts mainly around food and tech topics. Ash | It’s Half Baked | Cookies has shared 646 posts to date, currently around 7 posts a week. Posts average 1,139 likes and 57 comments, an engagement rate of 0.73%.
Its.halfbaked operates a Food account on Instagram, pairing 163.8K followers with 646 posts.
Against 1,551 Food accounts with 100K–1M followers in the InstME index, Its.halfbaked's 0.73% engagement rate lands in line with the median of 0.74%.
The like-to-comment split is roughly 20 to one, indicating a healthy amount of conversation.
Its.halfbaked currently publishes about 7 posts per week, more than one per day.
Its.halfbaked keeps its following list short (274) relative to 163.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$570–$1,100
Based on 163.8K followers and a 0.73% engagement rate, a single sponsored post by Its.halfbaked is worth an estimated $570–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
| Metric | Its.halfbaked | Cohort median |
|---|---|---|
| Engagement rate | 0.73% | 0.74% |
| Average likes | 1,139 | 1,665 |
| Average comments | 57 | 54 |
| Posts per week | 7.23 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 12, 2026
Ash | It’s Half Baked | Cookies is a food brand on Instagram, with 163.8K followers.
Ash | It’s Half Baked | Cookies posts on Instagram as @its.halfbaked.
Ash | It’s Half Baked | Cookies has 163,832 followers on Instagram (163.8K) as of Sep 12, 2026.
Ash | It’s Half Baked | Cookies's engagement rate is 0.73%, calculated from average likes and comments per post relative to followers. That is in line with the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Ash | It’s Half Baked | Cookies average 1,139 likes and 57 comments.
Ash | It’s Half Baked | Cookies posts about 7 times per week on average.
Ash | It’s Half Baked | Cookies is registered as a business account on Instagram.
Ash | It’s Half Baked | Cookies is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 646 posts.
Avg Comments
57
Engagement
0%
A sponsored post from Ash | It’s Half Baked | Cookies is estimated at $570 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
