A source of something fresh & fun since 1999!!!🇬🇧🦄 #irregularchoice Share your Irregular style!! 🌈💖✨
Reaching 319.5K followers on Instagram, Irregular Choice is a verified Fashion brand based in United Kingdom. Its posts sit across fashion and art. The account has published 12,276 posts, currently around 4 posts a week. Posts average 421 likes and 5 comments, an engagement rate of 0.13%.
With 319.5K followers across 12,276 posts, Irregularchoice is one of the Fashion accounts tracked in the InstME index.
Against 2,126 Fashion accounts with 100K–1M followers in the InstME index, Irregularchoice's 0.13% engagement rate lands in the bottom quarter (median: 0.86%).
Followers leave about one comment for every 80 likes, an audience that mostly engages through likes.
Irregularchoice currently publishes about 4 posts per week.
Irregularchoice keeps its following list short (2,299) relative to 319.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,100–$2,100
Based on 319.5K followers and a 0.13% engagement rate, a single sponsored post by Irregularchoice is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Art
| Metric | Irregularchoice | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.86% |
| Average likes | 421 | 1,969 |
| Average comments | 5 | 58 |
| Posts per week | 4.42 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Irregularchoice | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.59% |
| Average likes | 421 | 1,700 |
| Average comments | 5 | 61 |
| Posts per week | 4.42 | 0.7 |
Median values from 86 Fashion accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 9, 2026
Irregular Choice is a verified fashion brand based in United Kingdom on Instagram, with 319.5K followers.
Irregular Choice posts on Instagram as @irregularchoice.
Irregular Choice has 319,480 followers on Instagram (319.5K) as of Sep 9, 2026.
Irregular Choice's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.86%) for Fashion accounts with 100K–1M followers in the InstME index.
Posts by Irregular Choice average 421 likes and 5 comments.
Irregular Choice posts about 4 times per week on average.
Irregular Choice is registered as a business account on Instagram and is verified.
Irregular Choice is categorized as a fashion and art account in the InstME index, based on the profile's bio and Instagram category across 12,276 posts.
Irregular Choice's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
5
Engagement
0.04%
Yes. Irregular Choice carries the blue verified badge on Instagram.
A sponsored post from Irregular Choice is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
