Defining global culture through art, design and fashion. Print - ISSUE 14 “TOUCHÉ” out now Paris / New York / London
Followers
81.1K
Following
813
Total Posts
Engagement Rate
0.4%
Avg Likes
305
Avg Comments
Reaching 81.1K followers on Instagram, IRK Magazine is a verified Fashion brand based in France. Content spans fashion and art. The account has published 1,606 posts, currently less than one post a week. Posts average 305 likes and 17 comments, an engagement rate of 0.4%.
Irkmagazine shows up in the InstME index as a Fashion account, 81.1K followers, 1,606 posts.
For Fashion accounts with 10K–100K followers, Irkmagazine's 0.4% engagement rate is below the median of 1.09%, a read from 7,395 accounts in the InstME index.
At one comment per 18 likes, the ratio points to an unusually discussion-heavy audience.
Over recent weeks, Irkmagazine has published less than one post per week.
Estimated sponsored-post value
$280–$530
Based on 81.1K followers and a 0.4% engagement rate, a single sponsored post by Irkmagazine is worth an estimated $280–$530. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in France, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Art
| Metric | Irkmagazine | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 1.09% |
| Average likes | 305 | 243 |
| Average comments | 17 | 19 |
| Posts per week | 0.98 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Irkmagazine | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 0.79% |
| Average likes | 305 | 153 |
| Average comments | 17 | 13 |
| Posts per week | 0.98 | 0.68 |
Median values from 127 Fashion accounts in France with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
IRK Magazine is a verified fashion brand based in France on Instagram, with 81.1K followers.
IRK Magazine posts on Instagram as @irkmagazine.
IRK Magazine has 81,129 followers on Instagram (81.1K) as of Jul 10, 2026.
IRK Magazine's engagement rate is 0.4%, calculated from average likes and comments per post relative to followers. That is below the median of 1.09% for Fashion accounts with 10K–100K followers in the InstME index.
Posts by IRK Magazine average 305 likes and 17 comments.
IRK Magazine posts less than once a week on average.
IRK Magazine is registered as a business account on Instagram and is verified.
IRK Magazine is categorized as a fashion and art account in the InstME index, based on the profile's bio and Instagram category across 1,606 posts.
IRK Magazine's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,606
17
Posts / Week
0.98
Growth Score
8 / 100
Follower Ratio
99.8×
Engagement
1.02%
Yes. IRK Magazine carries the blue verified badge on Instagram.
A sponsored post from IRK Magazine is estimated at $280 to $530. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
