Connecting interior designers, architects & design enthusiasts with the world's best home products since 1963.
Inform is a verified Home & DIY brand based in United States, with 20.8K followers on Instagram. Content spans home & diy and business. To date Inform has posted 1,944 times, currently less than one post a week. Typical posts draw 241 likes and 7 comments, putting engagement at 1.19%.
Informinteriors's Instagram presence spans 1,944 posts and 20.8K followers, profiling it as a Home & DIY account.
For Home & DIY accounts with 10K–100K followers, Informinteriors's 1.19% engagement rate is above the median of 0.75%, a read from 1,345 accounts in the InstME index.
The audience comments once per 34 likes on average, a healthy amount of conversation.
Informinteriors's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$87–$160
Based on 20.8K followers and a 1.19% engagement rate, a single sponsored post by Informinteriors is worth an estimated $87–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Business
| Metric | Informinteriors | Cohort median |
|---|---|---|
| Engagement rate | 1.19% | 0.75% |
| Average likes | 241 | 200 |
| Average comments | 7 | 9 |
| Posts per week | 0.13 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Informinteriors | Cohort median |
|---|---|---|
| Engagement rate | 1.19% | 0.55% |
| Average likes | 241 | 132 |
| Average comments | 7 | 7 |
| Posts per week | 0.13 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 16, 2026
Inform is a verified home & diy brand based in United States on Instagram, with 20.8K followers.
Inform posts on Instagram as @informinteriors.
Inform has 20,821 followers on Instagram (20.8K) as of Sep 16, 2026.
Inform's engagement rate is 1.19%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Inform average 241 likes and 7 comments.
Inform posts less than once a week on average.
Inform is registered as a business account on Instagram and is verified.
Inform is categorized as a home & diy and business account in the InstME index, based on the profile's bio and Instagram category across 1,944 posts.
Inform's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
7
58.1K
Engagement
0.35%
Yes. Inform carries the blue verified badge on Instagram.
A sponsored post from Inform is estimated at $87 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
