Followers
296.7K
Following
1.2K
Total Posts
Engagement Rate
0.11%
Avg Likes
324
Avg Comments
Reaching 296.7K followers on Instagram, T H E D O U X is a verified Beauty brand. Its posts sit across beauty and tech. T H E D O U X has shared 1,114 posts to date, currently around 6 posts a week. Posts average 324 likes and 13 comments, an engagement rate of 0.11%.
With 296.7K followers across 1,114 posts, Ilovethedoux is one of the Beauty accounts tracked in the InstME index.
Against 1,553 Beauty accounts with 100K–1M followers in the InstME index, Ilovethedoux's 0.11% engagement rate lands below the median of 0.47%.
At one comment per 25 likes, the ratio points to a healthy amount of conversation.
In recent weeks Ilovethedoux has kept to about 6 posts per week.
Ilovethedoux keeps its following list short (1,229) relative to 296.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,000–$1,900
Based on 296.7K followers and a 0.11% engagement rate, a single sponsored post by Ilovethedoux is worth an estimated $1,000–$1,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Ilovethedoux | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.47% |
| Average likes | 324 | 1,059 |
| Average comments | 13 | 46 |
| Posts per week | 5.59 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
T H E D O U X is a verified beauty brand on Instagram, with 296.7K followers.
T H E D O U X posts on Instagram as @ilovethedoux.
T H E D O U X has 296,726 followers on Instagram (296.7K) as of Jul 12, 2026.
T H E D O U X's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by T H E D O U X average 324 likes and 13 comments.
T H E D O U X posts about 6 times per week on average.
T H E D O U X is registered as a business account on Instagram and is verified.
T H E D O U X is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 1,114 posts.
Yes. T H E D O U X carries the blue verified badge on Instagram.
1,114
13
Posts / Week
5.59
Growth Score
2.2 / 100
Follower Ratio
241.4×
844.2K
Engagement
1.88%
A sponsored post from T H E D O U X is estimated at $1,000 to $1,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.