Dubai Chocolate Pancakes. Now Serving. Only at IHOP. 💚🍫
Followers
750.3K
Following
21
Total Posts
Engagement Rate
0.63%
Avg Likes
4,515
Avg Comments
Reaching 750.3K followers on Instagram, Ihop is a verified Food brand. Content spans food and tech. Ihop has shared 2,636 posts to date, currently around 4 posts a week. Engagement runs at 0.63%, or about 4,515 likes and 213 comments per post.
With 750.3K followers across 2,636 posts, Ihop is one of the Food accounts tracked in the InstME index.
Against 1,551 Food accounts with 100K–1M followers in the InstME index, Ihop's 0.63% engagement rate lands below the median of 0.74%.
For roughly every 21 likes there is one comment, a healthy amount of conversation.
In recent weeks Ihop has kept to about 4 posts per week.
Ihop keeps its following list short (21) relative to 750.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,600–$4,900
Based on 750.3K followers and a 0.63% engagement rate, a single sponsored post by Ihop is worth an estimated $2,600–$4,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
| Metric | Ihop | Cohort median |
|---|---|---|
| Engagement rate | 0.63% | 0.74% |
| Average likes | 4,515 | 1,665 |
| Average comments | 213 | 54 |
| Posts per week | 4.16 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Ihop is a verified food brand on Instagram, with 750.3K followers.
Ihop has 750,329 followers on Instagram (750.3K) as of Jul 15, 2026.
Ihop's engagement rate is 0.63%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Ihop average 4,515 likes and 213 comments.
Ihop posts about 4 times per week on average.
Ihop is registered as a business account on Instagram and is verified.
Ihop is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 2,636 posts.
Yes. Ihop carries the blue verified badge on Instagram.
A sponsored post from Ihop is estimated at $2,600 to $4,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,636
213
Posts / Week
4.16
Growth Score
12.6 / 100
Follower Ratio
35730.0×
Engagement
0.24%
