Followers
54.9K
Following
243
Total Posts
Engagement Rate
0.77%
Avg Likes
413
Avg Comments
IDUS is a verified Home & DIY brand based in India. The account has built 54.9K followers on Instagram. The account has published 550 posts, currently less than one post a week. Typical posts draw 413 likes and 11 comments, putting engagement at 0.77%.
The Home & DIY account Idusfurniture has posted 550 times on Instagram and drawn 54.9K followers.
Idusfurniture's 0.77% engagement rate is in line with the median of 0.75% among Home & DIY accounts with 10K–100K followers, measured across 1,345 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 38 likes, pointing to a healthy amount of conversation.
Recent posting activity averages less than one post per week.
The account follows just 243 others against 54.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$190–$360
Based on 54.9K followers and a 0.77% engagement rate, a single sponsored post by Idusfurniture is worth an estimated $190–$360. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Idusfurniture | Cohort median |
|---|---|---|
| Engagement rate | 0.77% | 0.75% |
| Average likes | 413 | 200 |
| Average comments | 11 | 9 |
| Posts per week | 0.48 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Idusfurniture | Cohort median |
|---|---|---|
| Engagement rate | 0.77% | 0.85% |
| Average likes | 413 | 365 |
| Average comments | 11 | 7 |
| Posts per week | 0.48 | 0.7 |
Median values from 35 Home & DIY accounts in India with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
IDUS is a verified home & diy brand based in India on Instagram, with 54.9K followers.
IDUS posts on Instagram as @idusfurniture.
IDUS has 54,919 followers on Instagram (54.9K) as of Jul 15, 2026.
IDUS's engagement rate is 0.77%, calculated from average likes and comments per post relative to followers. That is in line with the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by IDUS average 413 likes and 11 comments.
IDUS posts less than once a week on average.
IDUS is registered as a business account on Instagram and is verified.
IDUS is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 550 posts.
IDUS's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
550
11
Posts / Week
0.48
Growth Score
15.4 / 100
Follower Ratio
226.0×
Engagement
1.79%
Yes. IDUS carries the blue verified badge on Instagram.
A sponsored post from IDUS is estimated at $190 to $360. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
