Followers
359.9K
Following
654
Total Posts
Engagement Rate
0.03%
Avg Likes
87
Avg Comments
Ideal Home is a verified Home & DIY brand, with 359.9K followers on Instagram. To date Ideal Home has posted 6,346 times, currently less than one post a week. Engagement runs at 0.03%, or about 87 likes and 4 comments per post.
Idealhomeuk operates a Home & DIY account on Instagram, pairing 359.9K followers with 6,346 posts.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Idealhomeuk's 0.03% engagement rate lands in the bottom quarter (median: 0.63%).
At one comment per 20 likes, the ratio points to a healthy amount of conversation.
In recent weeks Idealhomeuk has kept to less than one post per week.
Quality checks give Idealhomeuk 64/100; around 30% of the audience appears low-quality or inactive, a solid result.
Idealhomeuk keeps its following list short (654) relative to 359.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,300–$2,300
Based on 359.9K followers and a 0.03% engagement rate, a single sponsored post by Idealhomeuk is worth an estimated $1,300–$2,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Idealhomeuk | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.63% |
| Average likes | 87 | 1,415 |
| Average comments | 4 | 30 |
| Posts per week | 0.28 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Ideal Home is a verified home & diy brand on Instagram, with 359.9K followers.
Ideal Home posts on Instagram as @idealhomeuk.
Ideal Home has 359,859 followers on Instagram (359.9K) as of Jul 15, 2026.
Ideal Home's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Ideal Home average 87 likes and 4 comments.
Ideal Home posts less than once a week on average.
InstME's audience-quality analysis estimates about 30% of Ideal Home's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Ideal Home is registered as a business account on Instagram and is verified.
Ideal Home is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 6,346 posts.
6,346
4
Posts / Week
0.28
Growth Score
0.6 / 100
ER Rank
4th
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.36%
Yes. Ideal Home carries the blue verified badge on Instagram.
A sponsored post from Ideal Home is estimated at $1,300 to $2,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
