Reaching 19.5K followers on Instagram, I Cant Believe Its Not Butter is a verified Food brand based in United States. I Cant Believe Its Not Butter has shared 768 posts to date, currently less than one post a week. Typical posts draw 173 likes and 18 comments, putting engagement at 0.98%.
On Instagram, Icantbelieveitsnotbutter runs a Food account that has published 768 posts and gathered 19.5K followers.
For Food accounts with 10K–100K followers, Icantbelieveitsnotbutter's 0.98% engagement rate is above the median of 0.75%, a read from 7,981 accounts in the InstME index.
Followers leave about one comment for every 10 likes, an unusually discussion-heavy audience.
Video posts pull 113.2K views on average, roughly 5.8× Icantbelieveitsnotbutter's follower base, evidence of reach beyond its own audience.
Icantbelieveitsnotbutter's recent cadence works out to less than one post per week.
Icantbelieveitsnotbutter follows only 4 accounts while being followed by 19.5K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$68–$130
Based on 19.5K followers and a 0.98% engagement rate, a single sponsored post by Icantbelieveitsnotbutter is worth an estimated $68–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Icantbelieveitsnotbutter | Cohort median |
|---|---|---|
| Engagement rate | 0.98% | 0.75% |
| Average likes | 173 | 177 |
| Average comments | 18 | 10 |
| Posts per week | 0.97 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Icantbelieveitsnotbutter | Cohort median |
|---|---|---|
| Engagement rate | 0.98% | 0.68% |
| Average likes | 173 | 140 |
| Average comments | 18 | 8 |
| Posts per week | 0.97 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
I Cant Believe Its Not Butter is a verified food brand based in United States on Instagram, with 19.5K followers.
I Cant Believe Its Not Butter posts on Instagram as @icantbelieveitsnotbutter.
I Cant Believe Its Not Butter has 19,545 followers on Instagram (19.5K) as of Jul 15, 2026.
I Cant Believe Its Not Butter's engagement rate is 0.98%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by I Cant Believe Its Not Butter average 173 likes and 18 comments.
I Cant Believe Its Not Butter posts less than once a week on average.
I Cant Believe Its Not Butter is registered as a business account on Instagram and is verified.
It’s not Butter, It’s Better! Oh… and Tubz lives here too.
Total Posts
768
Avg Comments
18
Engagement
0.66%
I Cant Believe Its Not Butter is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 768 posts.
I Cant Believe Its Not Butter's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. I Cant Believe Its Not Butter carries the blue verified badge on Instagram.
A sponsored post from I Cant Believe Its Not Butter is estimated at $68 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
