Followers
1.7M
Following
2.3K
Total Posts
Engagement Rate
0.58%
Avg Likes
9,231
Avg Comments
will.i.am is a verified Business brand. The account has built 1.7M followers on Instagram. will.i.am has shared 1,265 posts to date, currently around 1 post a week. Posts average 9,231 likes and 410 comments, an engagement rate of 0.58%.
Counting 1.7M followers and 1,265 posts, Iamwill sits in the InstME index as a Business account.
Compared with 575 other Business accounts with over 1M followers in the InstME index, Iamwill's 0.58% engagement rate is below the median of 1.08%.
The comment-to-like ratio works out to one comment per 23 likes, pointing to a healthy amount of conversation.
Lately Iamwill has been publishing about one post per week.
With 1.7M followers but only 2,291 accounts followed back, Iamwill shows the ratio of a well-established account.
Estimated sponsored-post value
$5,900–$11,000
Based on 1.7M followers and a 0.58% engagement rate, a single sponsored post by Iamwill is worth an estimated $5,900–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Iamwill | Cohort median |
|---|---|---|
| Engagement rate | 0.58% | 1.08% |
| Average likes | 9,231 | 29,775 |
| Average comments | 410 | 402 |
| Posts per week | 1.39 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
will.i.am is a verified business brand on Instagram, with 1.7M followers.
will.i.am posts on Instagram as @iamwill.
will.i.am has 1,672,949 followers on Instagram (1.7M) as of Jul 9, 2026.
will.i.am's engagement rate is 0.58%, calculated from average likes and comments per post relative to followers. That is below the median of 1.08% for Business accounts with over 1M followers in the InstME index.
Posts by will.i.am average 9,231 likes and 410 comments.
will.i.am posts about 1 time per week on average.
will.i.am is registered as a business account on Instagram and is verified.
will.i.am is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 1,265 posts.
Yes. will.i.am carries the blue verified badge on Instagram.
1,265
410
Posts / Week
1.39
Growth Score
11.6 / 100
Follower Ratio
730.2×
Engagement
7.59%
A sponsored post from will.i.am is estimated at $5,900 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
