will.i.am is a verified Business brand. The account has built 1.7M followers on Instagram. will.i.am has shared 1,265 posts to date, currently around 1 post a week. Posts average 9,231 likes and 410 comments, an engagement rate of 0.58%.
Counting 1.7M followers and 1,265 posts, Iamwill sits in the InstME index as a Business account.
Compared with 575 other Business accounts with over 1M followers in the InstME index, Iamwill's 0.58% engagement rate is below the median of 1.08%.
The comment-to-like ratio works out to one comment per 23 likes, pointing to a healthy amount of conversation.
Lately Iamwill has been publishing about one post per week.
With 1.7M followers but only 2,291 accounts followed back, Iamwill shows the ratio of a well-established account.
Estimated sponsored-post value
$5,900–$11,000
Based on 1.7M followers and a 0.58% engagement rate, a single sponsored post by Iamwill is worth an estimated $5,900–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Iamwill | Cohort median |
|---|---|---|
| Engagement rate | 0.58% | 1.08% |
| Average likes | 9,231 | 29,775 |
| Average comments | 410 | 402 |
| Posts per week | 1.39 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
will.i.am is a verified business brand on Instagram, with 1.7M followers.
will.i.am posts on Instagram as @iamwill.
will.i.am has 1,672,949 followers on Instagram (1.7M) as of Jul 9, 2026.
will.i.am's engagement rate is 0.58%, calculated from average likes and comments per post relative to followers. That is below the median of 1.08% for Business accounts with over 1M followers in the InstME index.
Posts by will.i.am average 9,231 likes and 410 comments.
will.i.am posts about 1 time per week on average.
will.i.am is registered as a business account on Instagram and is verified.
will.i.am is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 1,265 posts.
Yes. will.i.am carries the blue verified badge on Instagram.
Total Posts
1,265
Avg Comments
410
Engagement
0.53%
A sponsored post from will.i.am is estimated at $5,900 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
