@
Influencer
I’ve two little kids and a bad case of feeling sorry for self. Going through an attitude transplant, a mental glow up ⭐️ management: alex@adamedia.uk
linktr.ee/Mum_BumAudience
Browse top profilesFollowers
247.3K
Following
280
Total Posts
Engagement & Performance
Engagement Rate
5.67%
Avg Likes
13,543
Avg Comments
What the numbers say about @i_am_mum_bum
@i_am_mum_bum has built an audience of 247.3K followers on Instagram over 140 posts as a Parenting account.
Compared with 464 other Parenting accounts with 100K–1M followers in the InstME index, @i_am_mum_bum's 5.67% engagement rate is in the top quarter (median: 1.14%).
The comment-to-like ratio works out to one comment per 29 likes, pointing to a healthy amount of conversation.
Video posts average 238.9K views, reaching roughly 97% of @i_am_mum_bum's follower base per post.
Recent posting activity averages less than one post per week.
The account follows just 280 others against 247.3K followers — a ratio typical of established creators and brands.
@i_am_mum_bum vs similar accounts
| Metric | @i_am_mum_bum | Cohort median |
|---|---|---|
| Engagement rate | 5.67% | 1.14% |
| Average likes | 13,543 | 2,701 |
| Average comments | 472 | 80 |
| Posts per week | 0.46 | 0.8 |
Median values from 464 Parenting accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Mar 26, 2026
How @i_am_mum_bum's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @i_am_mum_bum: (13,543 avg likes + 472 avg comments) ÷ 247,288 followers × 100 ≈ 5.67%.
Frequently asked questions about @i_am_mum_bum
How many followers does @i_am_mum_bum have?
@i_am_mum_bum has 247,288 followers on Instagram (247.3K) as of Mar 26, 2026.
What is @i_am_mum_bum's engagement rate?
@i_am_mum_bum's engagement rate is 5.67%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.14%) for Parenting accounts with 100K–1M followers in the InstME index.
How many likes does @i_am_mum_bum average per post?
Posts by @i_am_mum_bum average 13,543 likes and 472 comments.
How often does @i_am_mum_bum post on Instagram?
@i_am_mum_bum posts less than once a week on average.
Is @i_am_mum_bum a business or creator account?
@i_am_mum_bum is registered as a creator account on Instagram.
