@hugo_willl
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Followers
9.2K
Following
1.3K
Total Posts
Engagement Rate
3.57%
Avg Likes
310
Avg Comments
Reaching 9.2K followers on Instagram, Hugo Will - Director of photography is a verified Photography brand based in United States. The account posts mainly around photography and art topics. The account has published 425 posts, currently less than one post a week. Typical posts draw 310 likes and 17 comments, putting engagement at 3.57%.
On Instagram, Hugo_willl runs a Photography account that has published 425 posts and gathered 9.2K followers.
Hugo_willl has an engagement rate of 3.57%, which is below the median of 5.86% for Photography accounts with 1K–10K followers, based on 8,536 accounts in the InstME index.
The like-to-comment split is roughly 18 to one, indicating an unusually discussion-heavy audience.
Hugo_willl's recent cadence works out to less than one post per week.
InstME's checks rate Hugo_willl's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$110–$210
Based on 9.2K followers and a 3.57% engagement rate, a single sponsored post by Hugo_willl is worth an estimated $110–$210. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Hugo_willl | Cohort median |
|---|---|---|
| Engagement rate | 3.57% | 5.86% |
| Average likes | 310 | 150 |
| Average comments | 17 | 13 |
| Posts per week | 0.12 | 0.21 |
Median values from 8,536 Photography accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hugo_willl | Cohort median |
|---|---|---|
| Engagement rate | 3.57% | 4.63% |
| Average likes | 310 | 137 |
| Average comments | 17 | 14 |
| Posts per week | 0.12 | 0.23 |
Median values from 692 Photography accounts in United States with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Hugo Will - Director of photography is a verified photography brand based in United States on Instagram, with 9.2K followers.
Hugo Will - Director of photography posts on Instagram as @hugo_willl.
Hugo Will - Director of photography has 9,151 followers on Instagram (9.2K) as of Jul 9, 2026.
Hugo Will - Director of photography's engagement rate is 3.57%, calculated from average likes and comments per post relative to followers. That is below the median of 5.86% for Photography accounts with 1K–10K followers in the InstME index.
Posts by Hugo Will - Director of photography average 310 likes and 17 comments.
Hugo Will - Director of photography posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Hugo Will - Director of photography's followers are low-quality or inactive, giving an audience-quality score of 100/100.
425
17
Posts / Week
0.12
Growth Score
71.4 / 100
ER Rank
38th
More men than women · mostly 25–44
Typical for Photography creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
Secondary: Art
Engagement
4.35%
Hugo Will - Director of photography is registered as a business account on Instagram and is verified.
Hugo Will - Director of photography is categorized as a photography and art account in the InstME index, based on the profile's bio and Instagram category across 425 posts.
Hugo Will - Director of photography's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Hugo Will - Director of photography carries the blue verified badge on Instagram.
A sponsored post from Hugo Will - Director of photography is estimated at $110 to $210. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
