@howtomakedinner
Explore Entertainment CreatorsAll of the dinner, none of the fuss.
Outreach This Creator For FreeFollowers
23.1K
Following
834
Total Posts
Engagement Rate
6.41%
Avg Likes
1,137
Avg Comments
Paula | How to Make Dinner runs a Lifestyle brand account with 23.1K followers on Instagram. The account has published 563 posts, currently less than one post a week. Posts average 1,137 likes and 342 comments, an engagement rate of 6.41%.
Counting 23.1K followers and 563 posts, Howtomakedinner sits in the InstME index as a Lifestyle account.
Compared with 1,602 other Lifestyle accounts with 10K–100K followers in the InstME index, Howtomakedinner's 6.41% engagement rate is above the median of 3.25%.
Comments arrive at about one per 3 likes, a sign of an unusually discussion-heavy audience.
Video posts average 21.9K views, reaching roughly 95% of Howtomakedinner's follower base per post.
Recent posting activity averages less than one post per week.
Howtomakedinner's audience-quality score is 94/100, with 5% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$320–$600
Based on 23.1K followers and a 6.41% engagement rate, a single sponsored post by Howtomakedinner is worth an estimated $320–$600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Howtomakedinner | Cohort median |
|---|---|---|
| Engagement rate | 6.41% | 3.25% |
| Average likes | 1,137 | 875 |
| Average comments | 342 | 33 |
| Posts per week | 0.47 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 10, 2026
Paula | How to Make Dinner is a lifestyle brand on Instagram, with 23.1K followers.
Paula | How to Make Dinner posts on Instagram as @howtomakedinner.
Paula | How to Make Dinner has 23,057 followers on Instagram (23.1K) as of Apr 10, 2026.
Paula | How to Make Dinner's engagement rate is 6.41%, calculated from average likes and comments per post relative to followers. That is above the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Paula | How to Make Dinner average 1,137 likes and 342 comments.
Paula | How to Make Dinner posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Paula | How to Make Dinner's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Paula | How to Make Dinner is registered as a business account on Instagram.
563
342
Avg Views
21,880
Posts / Week
0.47
Growth Score
100 / 100
Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
68.3K
Engagement
5.85%
Paula | How to Make Dinner is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 563 posts.
A sponsored post from Paula | How to Make Dinner is estimated at $320 to $600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
