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Outreach This Creator For FreeFollowers
374.8K
Following
676
Total Posts
Engagement Rate
8.73%
Avg Likes
32,616
Avg Comments
How To Cake It | Baking Recipes & Tips is an Instagram creator, with 374.8K followers on Instagram. The account has published 2,523 posts, currently less than one post a week. Posts average 32,616 likes and 106 comments, an engagement rate of 8.73%.
On Instagram, Howtocakeit runs a creator account that has published 2,523 posts and gathered 374.8K followers.
Among accounts with 100K–1M followers, Howtocakeit's 8.73% engagement rate sits in the top 11%.
Followers leave about one comment for every 309 likes, an audience that mostly engages through likes.
Over recent weeks, Howtocakeit has published less than one post per week.
InstME's audience-quality checks score Howtocakeit at 82/100, with an estimated 15% low-quality or inactive followers, a strong signal of genuine reach.
Howtocakeit follows only 676 accounts while being followed by 374.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$5,200–$9,700
Based on 374.8K followers and a 8.73% engagement rate, a single sponsored post by Howtocakeit is worth an estimated $5,200–$9,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Howtocakeit | Cohort median |
|---|---|---|
| Engagement rate | 8.73% | 1.25% |
| Average likes | 32,616 | 2,985 |
| Average comments | 106 | 73 |
| Posts per week | 0.08 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 15, 2026
How To Cake It | Baking Recipes & Tips is a Instagram creator on Instagram, with 374.8K followers.
How To Cake It | Baking Recipes & Tips posts on Instagram as @howtocakeit.
How To Cake It | Baking Recipes & Tips has 374,809 followers on Instagram (374.8K) as of Jul 15, 2026.
How To Cake It | Baking Recipes & Tips's engagement rate is 8.73%, calculated from average likes and comments per post relative to followers.
Posts by How To Cake It | Baking Recipes & Tips average 32,616 likes and 106 comments.
How To Cake It | Baking Recipes & Tips posts less than once a week on average.
InstME's audience-quality analysis estimates about 15% of How To Cake It | Baking Recipes & Tips's followers are low-quality or inactive, giving an audience-quality score of 82/100.
2,523
106
Posts / Week
0.08
Growth Score
100 / 100
ER Rank
Top 11%
Engagement
0.08%
How To Cake It | Baking Recipes & Tips is registered as a creator account on Instagram.
A sponsored post from How To Cake It | Baking Recipes & Tips is estimated at $5,200 to $9,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
