charlie and will
Outreach This Creator For FreeFollowers
36.3K
Following
418
Total Posts
Engagement Rate
2.53%
Avg Likes
897
Avg Comments
Hovvdy is a verified Music brand, with 36.3K followers on Instagram. To date Hovvdy has posted 146 times, currently around 3 posts a week. Typical posts draw 897 likes and 21 comments, putting engagement at 2.53%.
With 36.3K followers across 146 posts, Hovvdy is one of the Music accounts tracked in the InstME index.
Against 17,051 Music accounts with 10K–100K followers in the InstME index, Hovvdy's 2.53% engagement rate lands in line with the median of 2.47%.
The like-to-comment split is roughly 42 to one, indicating a healthy amount of conversation.
In recent weeks Hovvdy has kept to about 3 posts per week.
Estimated sponsored-post value
$320–$600
Based on 36.3K followers and a 2.53% engagement rate, a single sponsored post by Hovvdy is worth an estimated $320–$600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Hovvdy | Cohort median |
|---|---|---|
| Engagement rate | 2.53% | 2.47% |
| Average likes | 897 | 535 |
| Average comments | 21 | 35 |
| Posts per week | 3 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Hovvdy is a verified music brand on Instagram, with 36.3K followers.
Hovvdy has 36,315 followers on Instagram (36.3K) as of Jul 10, 2026.
Hovvdy's engagement rate is 2.53%, calculated from average likes and comments per post relative to followers. That is in line with the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by Hovvdy average 897 likes and 21 comments.
Hovvdy posts about 3 times per week on average.
Hovvdy is registered as a business account on Instagram and is verified.
Hovvdy is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 146 posts.
Yes. Hovvdy carries the blue verified badge on Instagram.
A sponsored post from Hovvdy is estimated at $320 to $600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
146
21
Posts / Week
3
Growth Score
50.6 / 100
Follower Ratio
86.9×
Engagement
3.33%