Houston Matters is the daily discussion of all things H-Town, weekdays at 9 a.m. on @houstonpubmedia News 88.7 and HoustonMatters.org.
Outreach This Creator For FreeReaching 10.9K followers on Instagram, Houston Matters is a Lifestyle creator. The account has published 857 posts, currently around 14 posts a week. Engagement runs at 0.93%, or about 95 likes and 7 comments per post.
Tracked in the InstME index, Houstonmatters is a Lifestyle account with 10.9K followers and a back catalogue of 857 posts.
Against 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, Houstonmatters's 0.93% engagement rate lands below the median of 3.25%.
The audience comments once per 13 likes on average, an unusually discussion-heavy audience.
In recent weeks Houstonmatters has kept to about 14 posts per week, more than one per day.
Quality checks give Houstonmatters 94/100; around 5% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$38–$71
Based on 10.9K followers and a 0.93% engagement rate, a single sponsored post by Houstonmatters is worth an estimated $38–$71. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Houstonmatters | Cohort median |
|---|---|---|
| Engagement rate | 0.93% | 3.25% |
| Average likes | 95 | 875 |
| Average comments | 7 | 33 |
| Posts per week | 13.56 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Houston Matters is a lifestyle creator on Instagram, with 10.9K followers.
Houston Matters posts on Instagram as @houstonmatters.
Houston Matters has 10,891 followers on Instagram (10.9K) as of Jul 15, 2026.
Houston Matters's engagement rate is 0.93%, calculated from average likes and comments per post relative to followers. That is below the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Houston Matters average 95 likes and 7 comments.
Houston Matters posts about 14 times per week on average.
InstME's audience-quality analysis estimates about 5% of Houston Matters's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Houston Matters is registered as a creator account on Instagram.
Houston Matters is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 857 posts.
Avg Comments
7
Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
0%
A sponsored post from Houston Matters is estimated at $38 to $71. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
