And now we begin. #HOTD New episodes Sundays at 9pm on .
Followers
2.4M
Following
65
Total Posts
Engagement Rate
4.2%
Avg Likes
101,394
Avg Comments
Reaching 2.4M followers on Instagram, House of the Dragon is a verified TV show brand. To date House of the Dragon has posted 844 times, currently around 25 posts a week. Engagement runs at 4.2%, or about 101,394 likes and 473 comments per post.
On Instagram, Houseofthedragonhbo runs a TV show account that has published 844 posts and gathered 2.4M followers.
A typical post by Houseofthedragonhbo collects about 101,394 likes and 473 comments, roughly one interaction for every 24 followers.
Followers leave about one comment for every 214 likes, an audience that mostly engages through likes.
Houseofthedragonhbo currently publishes about 25 posts per week, more than one per day.
Houseofthedragonhbo follows only 65 accounts while being followed by 2.4M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$34,000–$63,000
Based on 2.4M followers and a 4.2% engagement rate, a single sponsored post by Houseofthedragonhbo is worth an estimated $34,000–$63,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: TV show
| Metric | Houseofthedragonhbo | Cohort median |
|---|---|---|
| Engagement rate | 4.2% | 1.02% |
| Average likes | 101,394 | 25,711 |
| Average comments | 473 | 376 |
| Posts per week | 24.93 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
House of the Dragon is a verified tv show brand on Instagram, with 2.4M followers.
House of the Dragon posts on Instagram as @houseofthedragonhbo.
House of the Dragon has 2,424,328 followers on Instagram (2.4M) as of Jul 15, 2026.
House of the Dragon's engagement rate is 4.2%, calculated from average likes and comments per post relative to followers.
Posts by House of the Dragon average 101,394 likes and 473 comments.
House of the Dragon posts about 25 times per week on average.
House of the Dragon is registered as a business account on Instagram and is verified.
House of the Dragon is categorized as a tv show account in the InstME index, based on the profile's bio and Instagram category across 844 posts.
Yes. House of the Dragon carries the blue verified badge on Instagram.
844
473
Posts / Week
24.93
Growth Score
84 / 100
Follower Ratio
37297.4×
Engagement
3.79%
A sponsored post from House of the Dragon is estimated at $34,000 to $63,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
