130 years of exceptional design.
Outreach This Creator For FreeFollowers
3.4M
Following
1.2K
Total Posts
Engagement Rate
0.03%
Avg Likes
1,145
Avg Comments
House Beautiful runs a verified Revista brand account with 3.4M followers on Instagram. To date House Beautiful has posted 8,202 times, currently around 3 posts a week. Engagement runs at 0.03%, or about 1,145 likes and 21 comments per post.
The Revista account Housebeautiful has posted 8,202 times on Instagram and drawn 3.4M followers.
On average, Housebeautiful's posts earn 1,145 likes and 21 comments, about one interaction per 2,893 followers.
The comment-to-like ratio works out to one comment per 53 likes, pointing to a healthy amount of conversation.
Housebeautiful's videos average 771.9 views per post.
Posting frequency for Housebeautiful sits at about 3 posts per week.
Housebeautiful comes in at 88/100 for audience quality, with 10% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 1,153 others against 3.4M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$12,000–$22,000
Based on 3.4M followers and a 0.03% engagement rate, a single sponsored post by Housebeautiful is worth an estimated $12,000–$22,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Revista
| Metric | Housebeautiful | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.02% |
| Average likes | 1,145 | 25,711 |
| Average comments | 21 | 376 |
| Posts per week | 2.52 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
House Beautiful is a verified revista brand on Instagram, with 3.4M followers.
House Beautiful posts on Instagram as @housebeautiful.
House Beautiful has 3,373,042 followers on Instagram (3.4M) as of Apr 8, 2026.
House Beautiful's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by House Beautiful average 1,145 likes and 21 comments.
House Beautiful posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 10% of House Beautiful's followers are low-quality or inactive, giving an audience-quality score of 88/100.
House Beautiful is registered as a business account on Instagram and is verified.
House Beautiful is categorized as a revista account in the InstME index, based on the profile's bio and Instagram category across 8,202 posts.
8,202
21
Avg Views
772
Posts / Week
2.52
Growth Score
0.6 / 100
Engagement
0.28%
Yes. House Beautiful carries the blue verified badge on Instagram.
A sponsored post from House Beautiful is estimated at $12,000 to $22,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
