For 50 years, Old House Journal has been the go-to source for preserving the character and craftsmanship of old homes. Join us in celebrating history🏡
Followers
30.5K
Following
3.9K
Total Posts
Engagement Rate
0.27%
Avg Likes
80
Avg Comments
Reaching 30.5K followers on Instagram, Old House Journal is a verified Revista brand. The account has published 1,233 posts, currently around 1 post a week. Posts average 80 likes and 2 comments, an engagement rate of 0.27%.
Oldhouseonline operates a Revista account on Instagram, pairing 30.5K followers with 1,233 posts.
For accounts with 10K–100K followers, Oldhouseonline's 0.27% engagement rate reads as in the bottom 15% in the InstME index.
At one comment per 51 likes, the ratio points to a healthy amount of conversation.
Over recent weeks, Oldhouseonline has published about one post per week.
InstME's audience-quality checks score Oldhouseonline at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$110–$200
Based on 30.5K followers and a 0.27% engagement rate, a single sponsored post by Oldhouseonline is worth an estimated $110–$200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Revista
| Metric | Oldhouseonline | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 1.45% |
| Average likes | 80 | 339 |
| Average comments | 2 | 18 |
| Posts per week | 1.33 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 7, 2026
Old House Journal is a verified revista brand on Instagram, with 30.5K followers.
Old House Journal posts on Instagram as @oldhouseonline.
Old House Journal has 30,547 followers on Instagram (30.5K) as of Apr 7, 2026.
Old House Journal's engagement rate is 0.27%, calculated from average likes and comments per post relative to followers.
Posts by Old House Journal average 80 likes and 2 comments.
Old House Journal posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of Old House Journal's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Old House Journal is registered as a business account on Instagram and is verified.
Old House Journal is categorized as a revista account in the InstME index, based on the profile's bio and Instagram category across 1,233 posts.
1,233
2
Posts / Week
1.33
Growth Score
5.4 / 100
ER Rank
15th
Engagement
0.22%
Yes. Old House Journal carries the blue verified badge on Instagram.
A sponsored post from Old House Journal is estimated at $110 to $200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
