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Outreach This Creator For FreeFollowers
12.9K
Following
2.4K
Total Posts
Engagement Rate
7.4%
Avg Likes
917
Avg Comments
Hotboiyo is a Fashion brand on Instagram based in United Kingdom, tracked in the InstME index with 12.9K followers. The account has published 268 posts, currently less than one post a week. Typical posts draw 917 likes and 40 comments, putting engagement at 7.4%.
The Fashion account Hotboiyo has posted 268 times on Instagram and drawn 12.9K followers.
Among 7,395 Fashion accounts with 10Kβ100K followers in the InstME index, Hotboiyo's 7.4% engagement rate comes in in the top quarter (median: 1.09%).
One comment lands for every 23 likes, which reads as a healthy amount of conversation.
Hotboiyo maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$180β$340
Based on 12.9K followers and a 7.4% engagement rate, a single sponsored post by Hotboiyo is worth an estimated $180β$340. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women Β· mostly 18β34
Typical for Fashion creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Hotboiyo | Cohort median |
|---|---|---|
| Engagement rate | 7.4% | 1.09% |
| Average likes | 917 | 243 |
| Average comments | 40 | 19 |
| Posts per week | 0.09 | 0.49 |
Median values from 7,395 Fashion accounts with 10Kβ100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hotboiyo | Cohort median |
|---|---|---|
| Engagement rate | 7.4% | 0.93% |
| Average likes | 917 | 251 |
| Average comments | 40 | 17 |
| Posts per week | 0.09 | 0.55 |
Median values from 241 Fashion accounts in United Kingdom with 10Kβ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Hotboiyo is a fashion brand based in United Kingdom on Instagram, with 12.9K followers.
Hotboiyo has 12,939 followers on Instagram (12.9K) as of Jul 10, 2026.
Hotboiyo's engagement rate is 7.4%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.09%) for Fashion accounts with 10Kβ100K followers in the InstME index.
Posts by Hotboiyo average 917 likes and 40 comments.
Hotboiyo posts less than once a week on average.
Hotboiyo is registered as a business account on Instagram.
Hotboiyo is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 268 posts.
Hotboiyo's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Hotboiyo is estimated at $180 to $340. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
268
40
Posts / Week
0.09
Growth Score
100 / 100
Follower Ratio
5.4Γ
Engagement
1.27%
