Home of Hip Hop HOT 97 Summer Jam @summerjamhot97 Mornings with Mero 6-10am DJ Drewski 11-1pm Nessa on Air 1-5pm Funk Flex 5-11pm
Followers
1.9M
Following
1.1K
Total Posts
Engagement Rate
0.03%
Avg Likes
603
Avg Comments
HOT 97 runs a verified Music creator account with 1.9M followers on Instagram. Content spans music and tech. The account has published 15,685 posts, currently around 84 posts a week. Posts average 603 likes and 61 comments, an engagement rate of 0.03%.
Hot97 is a Music account whose 15,685 posts have grown a following of 1.9M on Instagram.
Benchmarked against 1,001 Music accounts with over 1M followers, Hot97 posts a 0.03% engagement rate that is in the bottom quarter (median: 1.04%).
The comment-to-like ratio works out to one comment per 10 likes, pointing to an unusually discussion-heavy audience.
Video content from Hot97 draws about 20.1K views.
Hot97 maintains a rhythm of about 84 posts per week, more than one per day.
With 1.9M followers but only 1,146 accounts followed back, Hot97 shows the ratio of a well-established account.
Estimated sponsored-post value
$6,700–$12,000
Based on 1.9M followers and a 0.03% engagement rate, a single sponsored post by Hot97 is worth an estimated $6,700–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Tech
| Metric | Hot97 | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.04% |
| Average likes | 603 | 25,754 |
| Average comments | 61 | 441 |
| Posts per week | 84 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 10, 2026
HOT 97 is a verified music creator on Instagram, with 1.9M followers.
HOT 97 posts on Instagram as @hot97.
HOT 97 has 1,903,052 followers on Instagram (1.9M) as of Jul 10, 2026.
HOT 97's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.04%) for Music accounts with over 1M followers in the InstME index.
Posts by HOT 97 average 603 likes and 61 comments.
HOT 97 posts about 84 times per week on average.
HOT 97 is registered as a creator account on Instagram and is verified.
HOT 97 is categorized as a music and tech account in the InstME index, based on the profile's bio and Instagram category across 15,685 posts.
Yes. HOT 97 carries the blue verified badge on Instagram.
A sponsored post from HOT 97 is estimated at $6,700 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
15,685
61
Avg Views
20,098
Posts / Week
84
Growth Score
0.6 / 100
Engagement
3.43%
