Made in Tulsa - non-profit music service for OK artists
Horton Records, LTD is a verified Music brand, with 6.7K followers on Instagram. Horton Records, LTD has shared 7,999 posts to date, currently around 9 posts a week. Engagement runs at 1.53%, or about 100 likes and 4 comments per post.
Hortonrecords operates a Music account on Instagram, pairing 6.7K followers with 7,999 posts.
Hortonrecords records a 1.53% engagement rate, in the bottom quarter (median: 5.45%) for the 33,328 Music accounts with 1K–10K followers tracked in the InstME index.
For roughly every 26 likes there is one comment, a healthy amount of conversation.
In recent weeks Hortonrecords has kept to about 9 posts per week, more than one per day.
Estimated sponsored-post value
$36–$67
Based on 6.7K followers and a 1.53% engagement rate, a single sponsored post by Hortonrecords is worth an estimated $36–$67. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Hortonrecords | Cohort median |
|---|---|---|
| Engagement rate | 1.53% | 5.45% |
| Average likes | 100 | 136 |
| Average comments | 4 | 15 |
| Posts per week | 8.87 | 0.24 |
Median values from 33,328 Music accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 30, 2026
Horton Records, LTD is a verified music brand on Instagram, with 6.7K followers.
Horton Records, LTD posts on Instagram as @hortonrecords.
Horton Records, LTD has 6,739 followers on Instagram (6.7K) as of Aug 30, 2026.
Horton Records, LTD's engagement rate is 1.53%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 5.45%) for Music accounts with 1K–10K followers in the InstME index.
Posts by Horton Records, LTD average 100 likes and 4 comments.
Horton Records, LTD posts about 9 times per week on average.
Horton Records, LTD is registered as a business account on Instagram and is verified.
Horton Records, LTD is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 7,999 posts.
Total Posts
7,999
Avg Comments
4
Engagement
6.2%
Yes. Horton Records, LTD carries the blue verified badge on Instagram.
A sponsored post from Horton Records, LTD is estimated at $36 to $67. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
