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Outreach This Creator For FreeHorseware Ireland is a Sports brand, with 221.9K followers on Instagram. The account has published 3,559 posts, currently around 8 posts a week. Engagement runs at 0.24%, or about 503 likes and 39 comments per post.
Tracked in the InstME index, Horseware is a Sports account with 221.9K followers and a back catalogue of 3,559 posts.
Against 319 Sports accounts with 100K–1M followers in the InstME index, Horseware's 0.24% engagement rate lands in the bottom quarter (median: 1.48%).
For roughly every 13 likes there is one comment, an unusually discussion-heavy audience.
Horseware's recent cadence works out to about 8 posts per week, more than one per day.
Horseware keeps its following list short (860) relative to 221.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$780–$1,400
Based on 221.9K followers and a 0.24% engagement rate, a single sponsored post by Horseware is worth an estimated $780–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Horseware | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 1.48% |
| Average likes | 503 | 4,134 |
| Average comments | 39 | 59 |
| Posts per week | 7.67 | 1.53 |
Median values from 319 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 12, 2026
Horseware Ireland is a sports brand on Instagram, with 221.9K followers.
Horseware Ireland posts on Instagram as @horseware.
Horseware Ireland has 221,851 followers on Instagram (221.9K) as of Sep 12, 2026.
Horseware Ireland's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.48%) for Sports accounts with 100K–1M followers in the InstME index.
Posts by Horseware Ireland average 503 likes and 39 comments.
Horseware Ireland posts about 8 times per week on average.
Horseware Ireland is registered as a business account on Instagram.
Total Posts
3,559
Avg Comments
39
Engagement
0.31%
Horseware Ireland is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 3,559 posts.
A sponsored post from Horseware Ireland is estimated at $780 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
