Technical clothing for riders
Outreach This Creator For FreeHorse Pilot is a Sports brand on Instagram based in France, tracked in the InstME index with 107.7K followers. Horse Pilot has shared 1,814 posts to date, currently around 3 posts a week. Posts average 215 likes and 3 comments, an engagement rate of 0.2%.
As a Sports account, Horsepilot reaches 107.7K followers on Instagram across 1,814 published posts.
Horsepilot's 0.2% engagement rate is in the bottom quarter (median: 1.48%) among Sports accounts with 100K–1M followers, measured across 319 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 63 likes, pointing to an audience that mostly engages through likes.
Lately Horsepilot has been publishing about 3 posts per week.
Audience-quality analysis puts Horsepilot at 82/100; roughly 15% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 718 others against 107.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$380–$700
Based on 107.7K followers and a 0.2% engagement rate, a single sponsored post by Horsepilot is worth an estimated $380–$700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Horsepilot | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 1.48% |
| Average likes | 215 | 4,134 |
| Average comments | 3 | 59 |
| Posts per week | 3.23 | 1.53 |
Median values from 319 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Horsepilot | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.97% |
| Average likes | 215 | 2,217 |
| Average comments | 3 | 47 |
| Posts per week | 3.23 | 1.37 |
Median values from 535 accounts in France with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 7, 2026
Horse Pilot is a sports brand based in France on Instagram, with 107.7K followers.
Horse Pilot posts on Instagram as @horsepilot.
Horse Pilot has 107,703 followers on Instagram (107.7K) as of Sep 7, 2026.
Horse Pilot's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.48%) for Sports accounts with 100K–1M followers in the InstME index.
Posts by Horse Pilot average 215 likes and 3 comments.
Horse Pilot posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 15% of Horse Pilot's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Total Posts
1,814
Avg Comments
3
Predominantly men · mostly 18–34
Typical for Sports creators in France, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
Engagement
0.68%
Horse Pilot is registered as a business account on Instagram.
Horse Pilot is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 1,814 posts.
Horse Pilot's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Horse Pilot is estimated at $380 to $700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
