Technical clothing for riders
Outreach This Creator For FreeHorse Pilot is a business account on Instagram based in France, tracked in the InstME index with 107.7K followers. Horse Pilot has shared 1,814 posts to date, currently around 3 posts a week. Posts average 215 likes and 3 comments, an engagement rate of 0.2%.
As a business account, Horsepilot reaches 107.7K followers on Instagram across 1,814 published posts.
Benchmarked against accounts with 100K–1M followers, the 0.2% engagement rate Horsepilot posts is in the bottom 19%.
The comment-to-like ratio works out to one comment per 63 likes, pointing to an audience that mostly engages through likes.
Lately Horsepilot has been publishing about 3 posts per week.
Audience-quality analysis puts Horsepilot at 82/100; roughly 15% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 718 others against 107.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$380–$700
Based on 107.7K followers and a 0.2% engagement rate, a single sponsored post by Horsepilot is worth an estimated $380–$700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Horsepilot | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 1.25% |
| Average likes | 215 | 2,985 |
| Average comments | 3 | 73 |
| Posts per week | 3.23 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Horsepilot | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.97% |
| Average likes | 215 | 2,217 |
| Average comments | 3 | 47 |
| Posts per week | 3.23 | 1.37 |
Median values from 535 accounts in France with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
Horse Pilot is a Instagram brand based in France on Instagram, with 107.7K followers.
Horse Pilot posts on Instagram as @horsepilot.
Horse Pilot has 107,703 followers on Instagram (107.7K) as of Sep 7, 2026.
Horse Pilot's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers.
Posts by Horse Pilot average 215 likes and 3 comments.
Horse Pilot posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 15% of Horse Pilot's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Horse Pilot is registered as a business account on Instagram.
Horse Pilot's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
3
Engagement
4.76%
A sponsored post from Horse Pilot is estimated at $380 to $700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
