Inspired People. Inspired Food.™ ©Hormel Foods, LLC
Followers
20.2K
Following
376
Total Posts
Engagement Rate
0.1%
Avg Likes
19
Avg Comments
On Instagram, Hormel Foods is a verified Food brand with an audience of 20.2K. Hormel Foods has shared 3,268 posts to date, currently around 6 posts a week. Posts average 19 likes and 2 comments, an engagement rate of 0.1%.
Hormelfoods's Instagram presence spans 3,268 posts and 20.2K followers, profiling it as a Food account.
For Food accounts with 10K–100K followers, Hormelfoods's 0.1% engagement rate is in the bottom quarter (median: 0.75%), a read from 7,981 accounts in the InstME index.
Over recent weeks, Hormelfoods has published about 6 posts per week.
Estimated sponsored-post value
$71–$130
Based on 20.2K followers and a 0.1% engagement rate, a single sponsored post by Hormelfoods is worth an estimated $71–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Hormelfoods | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.75% |
| Average likes | 19 | 177 |
| Average comments | 2 | 10 |
| Posts per week | 6.43 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Hormel Foods is a verified food brand on Instagram, with 20.2K followers.
Hormel Foods posts on Instagram as @hormelfoods.
Hormel Foods has 20,191 followers on Instagram (20.2K) as of Apr 24, 2026.
Hormel Foods's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Hormel Foods average 19 likes and 2 comments.
Hormel Foods posts about 6 times per week on average.
Hormel Foods is registered as a business account on Instagram and is verified.
Hormel Foods is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 3,268 posts.
Yes. Hormel Foods carries the blue verified badge on Instagram.
3,268
2
Posts / Week
6.43
Growth Score
2 / 100
Follower Ratio
53.7×
Engagement
2.42%
A sponsored post from Hormel Foods is estimated at $71 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
