Inspired People. Inspired Food.™ ©Hormel Foods, LLC
On Instagram, Hormel Foods is a verified Food brand with an audience of 20.2K. Hormel Foods has shared 3,268 posts to date, currently around 6 posts a week. Posts average 19 likes and 2 comments, an engagement rate of 0.1%.
Hormelfoods's Instagram presence spans 3,268 posts and 20.2K followers, profiling it as a Food account.
For Food accounts with 10K–100K followers, Hormelfoods's 0.1% engagement rate is in the bottom quarter (median: 0.75%), a read from 7,981 accounts in the InstME index.
Over recent weeks, Hormelfoods has published about 6 posts per week.
Estimated sponsored-post value
$71–$130
Based on 20.2K followers and a 0.1% engagement rate, a single sponsored post by Hormelfoods is worth an estimated $71–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Hormelfoods | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.75% |
| Average likes | 19 | 177 |
| Average comments | 2 | 10 |
| Posts per week | 6.43 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Hormel Foods is a verified food brand on Instagram, with 20.2K followers.
Hormel Foods posts on Instagram as @hormelfoods.
Hormel Foods has 20,191 followers on Instagram (20.2K) as of Apr 24, 2026.
Hormel Foods's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Hormel Foods average 19 likes and 2 comments.
Hormel Foods posts about 6 times per week on average.
Hormel Foods is registered as a business account on Instagram and is verified.
Hormel Foods is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 3,268 posts.
Yes. Hormel Foods carries the blue verified badge on Instagram.
Total Posts
3,268
Avg Comments
2
Engagement
1.1%
A sponsored post from Hormel Foods is estimated at $71 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.