Look good, smell good, be you. Born in Paris. Find us at Horace.com, in our stores, in the best French pharmacies and at
On Instagram, Horace is a verified business account based in France with an audience of 115.8K. To date Horace has posted 1,904 times, currently around 4 posts a week. Posts average 425 likes and 38 comments, an engagement rate of 0.4%.
On Instagram, Horace runs a business account that has published 1,904 posts and gathered 115.8K followers.
Among accounts with 100K–1M followers, Horace's 0.4% engagement rate sits below the median.
The audience comments once per 11 likes on average, an unusually discussion-heavy audience.
Horace keeps a posting cadence of about 4 posts per week.
Quality checks give Horace 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Horace follows only 545 accounts while being followed by 115.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$410–$750
Based on 115.8K followers and a 0.4% engagement rate, a single sponsored post by Horace is worth an estimated $410–$750. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Horace | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 1.25% |
| Average likes | 425 | 2,985 |
| Average comments | 38 | 73 |
| Posts per week | 4.42 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Horace | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 0.97% |
| Average likes | 425 | 2,217 |
| Average comments | 38 | 47 |
| Posts per week | 4.42 | 1.37 |
Median values from 535 accounts in France with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Horace is a verified Instagram brand based in France on Instagram, with 115.8K followers.
Horace has 115,771 followers on Instagram (115.8K) as of Apr 23, 2026.
Horace's engagement rate is 0.4%, calculated from average likes and comments per post relative to followers.
Posts by Horace average 425 likes and 38 comments.
Horace posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Horace's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Horace is registered as a business account on Instagram and is verified.
Horace's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Horace carries the blue verified badge on Instagram.
A sponsored post from Horace is estimated at $410 to $750. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
1,904
Avg Comments
38
Engagement
0.03%
