Look good, smell good, be you. Born in Paris. Find us at Horace.com, in our stores, in the best French pharmacies and at
Followers
115.8K
Following
545
Total Posts
Engagement Rate
0.4%
Avg Likes
425
Avg Comments
On Instagram, Horace is a verified business account based in France with an audience of 115.8K. To date Horace has posted 1,904 times, currently around 4 posts a week. Posts average 425 likes and 38 comments, an engagement rate of 0.4%.
On Instagram, Horace runs a business account that has published 1,904 posts and gathered 115.8K followers.
Among accounts with 100K–1M followers, Horace's 0.4% engagement rate sits below the median.
The audience comments once per 11 likes on average, an unusually discussion-heavy audience.
Horace keeps a posting cadence of about 4 posts per week.
Quality checks give Horace 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Horace follows only 545 accounts while being followed by 115.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$410–$750
Based on 115.8K followers and a 0.4% engagement rate, a single sponsored post by Horace is worth an estimated $410–$750. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Horace | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 1.25% |
| Average likes | 425 | 2,985 |
| Average comments | 38 | 73 |
| Posts per week | 4.42 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Horace | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 0.97% |
| Average likes | 425 | 2,217 |
| Average comments | 38 | 47 |
| Posts per week | 4.42 | 1.37 |
Median values from 535 accounts in France with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Horace is a verified Instagram brand based in France on Instagram, with 115.8K followers.
Horace has 115,771 followers on Instagram (115.8K) as of Apr 23, 2026.
Horace's engagement rate is 0.4%, calculated from average likes and comments per post relative to followers.
Posts by Horace average 425 likes and 38 comments.
Horace posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Horace's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Horace is registered as a business account on Instagram and is verified.
Horace's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Horace carries the blue verified badge on Instagram.
A sponsored post from Horace is estimated at $410 to $750. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,904
38
Posts / Week
4.42
Growth Score
8 / 100
ER Rank
31th
Engagement
4.44%
