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Followers
231.6K
Following
1.9K
Total Posts
Engagement Rate
0.33%
Avg Likes
464
Avg Comments
On Instagram, Hootsuite π¦ is a verified Product/service brand based in United States with an audience of 231.6K. Hootsuite π¦ has shared 962 posts to date, currently less than one post a week. Engagement runs at 0.33%, or about 464 likes and 311 comments per post.
Tracked in the InstME index, Hootsuite is a Product/service account with 231.6K followers and a back catalogue of 962 posts.
Hootsuite earns a 0.33% engagement rate, in the bottom 26% across accounts with 100Kβ1M followers in the InstME index.
Followers leave about one comment for every 1 likes, an unusually discussion-heavy audience.
Video posts from Hootsuite average 99.2 views.
Hootsuite's recent cadence works out to less than one post per week.
Hootsuite scores 88/100 on InstME's audience-quality checks, with about 10% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Hootsuite keeps its following list short (1,886) relative to 231.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$810β$1,500
Based on 231.6K followers and a 0.33% engagement rate, a single sponsored post by Hootsuite is worth an estimated $810β$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThereβs more behind this audience. See what the full audit reveals.Content Focus
Primary: Product/service
| Metric | Hootsuite | Cohort median |
|---|---|---|
| Engagement rate | 0.33% | 1.25% |
| Average likes | 464 | 2,985 |
| Average comments | 311 | 73 |
| Posts per week | 0.07 | 0.74 |
Median values from 44,975 accounts with 100Kβ1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hootsuite | Cohort median |
|---|---|---|
| Engagement rate | 0.33% | 0.86% |
| Average likes | 464 | 2,003 |
| Average comments | 311 | 56 |
| Posts per week | 0.07 | 0.79 |
Median values from 6,613 accounts in United States with 100Kβ1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 6, 2026
Hootsuite π¦ is a verified product/service brand based in United States on Instagram, with 231.6K followers.
Hootsuite π¦ posts on Instagram as @hootsuite.
Hootsuite π¦ has 231,556 followers on Instagram (231.6K) as of Apr 6, 2026.
Hootsuite π¦'s engagement rate is 0.33%, calculated from average likes and comments per post relative to followers.
Posts by Hootsuite π¦ average 464 likes and 311 comments.
Hootsuite π¦ posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of Hootsuite π¦'s followers are low-quality or inactive, giving an audience-quality score of 88/100.
Hootsuite π¦ is registered as a business account on Instagram and is verified.
Hootsuite π¦ is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 962 posts.
962
311
Avg Views
99
Posts / Week
0.07
Growth Score
6.6 / 100
Engagement
0.18%
Hootsuite π¦'s profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Hootsuite π¦ carries the blue verified badge on Instagram.
A sponsored post from Hootsuite π¦ is estimated at $810 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
