SOE is a Lifestyle creator. The account has built 34.4K followers on Instagram. SOE has shared 25 posts to date, currently less than one post a week. Posts average 83 likes and 3 comments, an engagement rate of 0.25%.
Hoonigan is a Lifestyle account whose 25 posts have grown a following of 34.4K on Instagram.
Benchmarked against 1,602 Lifestyle accounts with 10K–100K followers, Hoonigan posts a 0.25% engagement rate that is in the bottom quarter (median: 3.25%).
The comment-to-like ratio works out to one comment per 29 likes, pointing to a healthy amount of conversation.
Hoonigan maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$120–$220
Based on 34.4K followers and a 0.25% engagement rate, a single sponsored post by Hoonigan is worth an estimated $120–$220. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Hoonigan | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 3.25% |
| Average likes | 83 | 875 |
| Average comments | 3 | 33 |
| Posts per week | 0.11 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 2, 2026
SOE is a lifestyle creator on Instagram, with 34.4K followers.
SOE posts on Instagram as @hoonigan.
SOE has 34,357 followers on Instagram (34.4K) as of Sep 2, 2026.
SOE's engagement rate is 0.25%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by SOE average 83 likes and 3 comments.
SOE posts less than once a week on average.
SOE is registered as a creator account on Instagram.
SOE is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 25 posts.
A sponsored post from SOE is estimated at $120 to $220. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
3
Engagement
5.3%
