Architecture, homes, travel, design, gastronomy. Sweden’s premium magazine. For partnerships, get in touch.
HOOM. Refined Living Since 2005. is a verified Travel brand on Instagram based in Sweden, tracked in the InstME index with 327.8K followers. The account has published 3,512 posts, currently around 1 post a week. Typical posts draw 6,359 likes and 127 comments, putting engagement at 1.98%.
Hoommagazine is a Travel account on Instagram with 327.8K followers and 3,512 published posts.
Compared with 977 other Travel accounts with 100K–1M followers in the InstME index, Hoommagazine's 1.98% engagement rate is above the median of 0.92%.
Roughly one in 50 likes comes with a comment, a healthy amount of conversation.
Hoommagazine's output runs to about one post per week.
With 327.8K followers but only 260 accounts followed back, Hoommagazine shows the ratio of a well-established account.
Estimated sponsored-post value
$2,300–$4,200
Based on 327.8K followers and a 1.98% engagement rate, a single sponsored post by Hoommagazine is worth an estimated $2,300–$4,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in Sweden, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Hoommagazine | Cohort median |
|---|---|---|
| Engagement rate | 1.98% | 0.92% |
| Average likes | 6,359 | 1,974 |
| Average comments | 127 | 53 |
| Posts per week | 1.42 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hoommagazine | Cohort median |
|---|---|---|
| Engagement rate | 1.98% | 0.81% |
| Average likes | 6,359 | 1,463 |
| Average comments | 127 | 38 |
| Posts per week | 1.42 | 0.77 |
Median values from 56 accounts in Sweden with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 19, 2026
HOOM. Refined Living Since 2005. is a verified travel brand based in Sweden on Instagram, with 327.8K followers.
HOOM. Refined Living Since 2005. posts on Instagram as @hoommagazine.
HOOM. Refined Living Since 2005. has 327,838 followers on Instagram (327.8K) as of Sep 19, 2026.
HOOM. Refined Living Since 2005.'s engagement rate is 1.98%, calculated from average likes and comments per post relative to followers. That is above the median of 0.92% for Travel accounts with 100K–1M followers in the InstME index.
Posts by HOOM. Refined Living Since 2005. average 6,359 likes and 127 comments.
HOOM. Refined Living Since 2005. posts about 1 time per week on average.
HOOM. Refined Living Since 2005. is registered as a business account on Instagram and is verified.
HOOM. Refined Living Since 2005. is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 3,512 posts.
Avg Comments
127
Engagement
0%
HOOM. Refined Living Since 2005.'s profile places the account in Sweden. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. HOOM. Refined Living Since 2005. carries the blue verified badge on Instagram.
A sponsored post from HOOM. Refined Living Since 2005. is estimated at $2,300 to $4,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
