Honkai: Star Rail is a HoYoverse space fantasy RPG. Use #honkaistarrail or tag our account to share your incredible fanart and creations with us!
Followers
1.6M
Following
3
Total Posts
Engagement Rate
2.64%
Avg Likes
43,133
Avg Comments
On Instagram, Honkai: Star Rail Official is a verified business account with an audience of 1.6M. Honkai: Star Rail Official has shared 1,546 posts to date, currently around 11 posts a week. Engagement runs at 2.64%, or about 43,133 likes and 197 comments per post.
With 1.6M followers across 1,546 posts, Honkaistarrail is one of the business accounts tracked in the InstME index.
Honkaistarrail's posts draw around 43,133 likes and 197 comments each, close to one interaction for every 38 followers.
For roughly every 219 likes there is one comment, an audience that mostly engages through likes.
Honkaistarrail currently publishes about 11 posts per week, more than one per day.
Honkaistarrail keeps its following list short (3) relative to 1.6M followers, as established creators and brands tend to.
Estimated sponsored-post value
$15,000–$28,000
Based on 1.6M followers and a 2.64% engagement rate, a single sponsored post by Honkaistarrail is worth an estimated $15,000–$28,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Honkaistarrail | Cohort median |
|---|---|---|
| Engagement rate | 2.64% | 1.02% |
| Average likes | 43,133 | 25,711 |
| Average comments | 197 | 376 |
| Posts per week | 11.12 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Honkai: Star Rail Official is a verified Instagram brand on Instagram, with 1.6M followers.
Honkai: Star Rail Official posts on Instagram as @honkaistarrail.
Honkai: Star Rail Official has 1,638,890 followers on Instagram (1.6M) as of Jul 9, 2026.
Honkai: Star Rail Official's engagement rate is 2.64%, calculated from average likes and comments per post relative to followers.
Posts by Honkai: Star Rail Official average 43,133 likes and 197 comments.
Honkai: Star Rail Official posts about 11 times per week on average.
Honkai: Star Rail Official is registered as a business account on Instagram and is verified.
Yes. Honkai: Star Rail Official carries the blue verified badge on Instagram.
1,546
197
Posts / Week
11.12
Growth Score
52.8 / 100
Follower Ratio
546296.7×
Engagement
2.42%
A sponsored post from Honkai: Star Rail Official is estimated at $15,000 to $28,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
