Honeybalm is a verified Beauty brand on Instagram based in United Kingdom, tracked in the InstME index with 69.8K followers. Honeybalm has shared 322 posts to date, currently around 5 posts a week. Typical posts draw 163 likes and 15 comments, putting engagement at 0.26%.
Counting 69.8K followers and 322 posts, Honeybalm sits in the InstME index as a Beauty account.
Compared with 5,414 other Beauty accounts with 10K–100K followers in the InstME index, Honeybalm's 0.26% engagement rate is below the median of 0.57%.
One comment lands for every 11 likes, which reads as an unusually discussion-heavy audience.
Posting frequency for Honeybalm sits at about 5 posts per week.
Honeybalm comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
With 69.8K followers but only 172 accounts followed back, Honeybalm shows the ratio of a well-established account.
Estimated sponsored-post value
$240–$450
Based on 69.8K followers and a 0.26% engagement rate, a single sponsored post by Honeybalm is worth an estimated $240–$450. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Honeybalm | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 0.57% |
| Average likes | 163 | 134 |
| Average comments | 15 | 12 |
| Posts per week | 4.64 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Honeybalm | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 0.37% |
| Average likes | 163 | 83 |
| Average comments | 15 | 9 |
| Posts per week | 4.64 | 0.67 |
Median values from 211 Beauty accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Honeybalm is a verified beauty brand based in United Kingdom on Instagram, with 69.8K followers.
Honeybalm has 69,826 followers on Instagram (69.8K) as of Jul 15, 2026.
Honeybalm's engagement rate is 0.26%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Honeybalm average 163 likes and 15 comments.
Honeybalm posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 0% of Honeybalm's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Honeybalm is registered as a business account on Instagram and is verified.
Total Posts
322
Avg Comments
15
Predominantly women · mostly 18–34
Typical for Beauty creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
0.77%
Honeybalm is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 322 posts.
Honeybalm's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Honeybalm carries the blue verified badge on Instagram.
A sponsored post from Honeybalm is estimated at $240 to $450. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
