The everything app for hourly teams with scheduling, time clocks, payroll, messaging, and HR—built for small business. Unstoppable teams start here.
Followers
21.1K
Following
1.2K
Total Posts
Engagement Rate
0.8%
Avg Likes
158
Avg Comments
Homebase is a verified Business brand, with 21.1K followers on Instagram. Content spans business and art. Homebase has shared 537 posts to date, currently around 1 post a week. Typical posts draw 158 likes and 11 comments, putting engagement at 0.8%.
With 21.1K followers across 537 posts, Homebase is one of the Business accounts tracked in the InstME index.
Homebase records a 0.8% engagement rate, below the median of 1.46% for the 5,335 Business accounts with 10K–100K followers tracked in the InstME index.
The like-to-comment split is roughly 15 to one, indicating an unusually discussion-heavy audience.
Each video from Homebase averages 5.2K views, near 25% of its followers.
Homebase currently publishes about one post per week.
Estimated sponsored-post value
$74–$140
Based on 21.1K followers and a 0.8% engagement rate, a single sponsored post by Homebase is worth an estimated $74–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Art
| Metric | Homebase | Cohort median |
|---|---|---|
| Engagement rate | 0.8% | 1.46% |
| Average likes | 158 | 334 |
| Average comments | 11 | 22 |
| Posts per week | 1.16 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Homebase is a verified business brand on Instagram, with 21.1K followers.
Homebase has 21,055 followers on Instagram (21.1K) as of Jul 15, 2026.
Homebase's engagement rate is 0.8%, calculated from average likes and comments per post relative to followers. That is below the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by Homebase average 158 likes and 11 comments.
Homebase posts about 1 time per week on average.
Homebase is registered as a business account on Instagram and is verified.
Homebase is categorized as a business and art account in the InstME index, based on the profile's bio and Instagram category across 537 posts.
Yes. Homebase carries the blue verified badge on Instagram.
A sponsored post from Homebase is estimated at $74 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
537
11
Avg Views
5,212
Posts / Week
1.16
Growth Score
16 / 100
Engagement
2.88%
