Empowering everyone to feel like they can fly. A bold approach to performance footwear and apparel.
Followers
1.5M
Following
306
Total Posts
Engagement Rate
0.12%
Avg Likes
1,656
Avg Comments
Hoka is a verified business account on Instagram, tracked in the InstME index with 1.5M followers. The account has published 107 posts, currently around 5 posts a week. Engagement runs at 0.12%, or about 1,656 likes and 61 comments per post.
Hoka is a business account on Instagram with 1.5M followers and 107 published posts.
Hoka's average post pulls 1,656 likes and 61 comments, roughly one interaction per 853 followers.
Roughly one in 27 likes comes with a comment, a healthy amount of conversation.
Hoka's output runs to about 5 posts per week.
With 1.5M followers but only 306 accounts followed back, Hoka shows the ratio of a well-established account.
Estimated sponsored-post value
$5,100–$9,500
Based on 1.5M followers and a 0.12% engagement rate, a single sponsored post by Hoka is worth an estimated $5,100–$9,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Hoka | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.02% |
| Average likes | 1,656 | 25,711 |
| Average comments | 61 | 376 |
| Posts per week | 4.98 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
Hoka is a verified Instagram brand on Instagram, with 1.5M followers.
Hoka has 1,463,880 followers on Instagram (1.5M) as of Apr 28, 2026.
Hoka's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers.
Posts by Hoka average 1,656 likes and 61 comments.
Hoka posts about 5 times per week on average.
Hoka is registered as a business account on Instagram and is verified.
Yes. Hoka carries the blue verified badge on Instagram.
A sponsored post from Hoka is estimated at $5,100 to $9,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
107
61
Posts / Week
4.98
Growth Score
2.4 / 100
Follower Ratio
4783.9×
Engagement
13.53%
