We like watches. A lot. Est. 2008 by Follow our team:
Followers
1.1M
Following
1.6K
Total Posts
Engagement Rate
0.21%
Avg Likes
2,264
Avg Comments
Hodinkee is a verified Jewelry/watches brand. The account has built 1.1M followers on Instagram. Hodinkee has shared 15,259 posts to date, currently around 12 posts a week. Engagement runs at 0.21%, or about 2,264 likes and 18 comments per post.
Hodinkee is a Jewelry/watches account whose 15,259 posts have grown a following of 1.1M on Instagram.
Across recent posts, Hodinkee picks up 2,264 likes and 18 comments on average, one interaction per 487 followers.
Followers weigh in with a comment about every 129 likes, an audience that mostly engages through likes.
Hodinkee maintains a rhythm of about 12 posts per week, more than one per day.
Hodinkee's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
With 1.1M followers but only 1,563 accounts followed back, Hodinkee shows the ratio of a well-established account.
Estimated sponsored-post value
$3,900–$7,200
Based on 1.1M followers and a 0.21% engagement rate, a single sponsored post by Hodinkee is worth an estimated $3,900–$7,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Jewelry/watches
| Metric | Hodinkee | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 1.02% |
| Average likes | 2,264 | 25,711 |
| Average comments | 18 | 376 |
| Posts per week | 12.02 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Hodinkee is a verified jewelry/watches brand on Instagram, with 1.1M followers.
Hodinkee has 1,111,897 followers on Instagram (1.1M) as of Jul 15, 2026.
Hodinkee's engagement rate is 0.21%, calculated from average likes and comments per post relative to followers.
Posts by Hodinkee average 2,264 likes and 18 comments.
Hodinkee posts about 12 times per week on average.
InstME's audience-quality analysis estimates about 0% of Hodinkee's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Hodinkee is registered as a business account on Instagram and is verified.
Hodinkee is categorized as a jewelry/watches account in the InstME index, based on the profile's bio and Instagram category across 15,259 posts.
Yes. Hodinkee carries the blue verified badge on Instagram.
15,259
18
Posts / Week
12.02
Growth Score
4.2 / 100
Audience Score
100 / 100
Engagement
0.18%
A sponsored post from Hodinkee is estimated at $3,900 to $7,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
