Delight in the Details. Engagement rings and fine jewelry for the big day and every day.
Followers
982.6K
Following
177
Total Posts
Engagement Rate
0.07%
Avg Likes
691
Avg Comments
Brilliant Earth runs a verified business account account with 982.6K followers on Instagram. The account has published 5,555 posts, currently around 8 posts a week. Posts average 691 likes and 10 comments, an engagement rate of 0.07%.
The business account Brilliantearth has posted 5,555 times on Instagram and drawn 982.6K followers.
Across recent posts, Brilliantearth picks up 691 likes and 10 comments on average, one interaction per 1,402 followers.
Followers weigh in with a comment about every 69 likes, an audience that mostly engages through likes.
Posting frequency for Brilliantearth sits at about 8 posts per week, more than one per day.
The account follows just 177 others against 982.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,400–$6,400
Based on 982.6K followers and a 0.07% engagement rate, a single sponsored post by Brilliantearth is worth an estimated $3,400–$6,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Brilliantearth | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.25% |
| Average likes | 691 | 2,985 |
| Average comments | 10 | 73 |
| Posts per week | 7.73 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Brilliant Earth is a verified Instagram brand on Instagram, with 982.6K followers.
Brilliant Earth posts on Instagram as @brilliantearth.
Brilliant Earth has 982,569 followers on Instagram (982.6K) as of Apr 23, 2026.
Brilliant Earth's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
Posts by Brilliant Earth average 691 likes and 10 comments.
Brilliant Earth posts about 8 times per week on average.
Brilliant Earth is registered as a business account on Instagram and is verified.
Yes. Brilliant Earth carries the blue verified badge on Instagram.
A sponsored post from Brilliant Earth is estimated at $3,400 to $6,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
5,555
10
Posts / Week
7.73
Growth Score
1.4 / 100
Follower Ratio
5551.2×
Engagement
0.01%
