@
Brand
Delight in the Details. Engagement rings and fine jewelry for the big day and every day.
likeshop.me/brilliantearthAudience
Browse top profilesFollowers
982.6K
Following
177
Total Posts
Engagement & Performance
Engagement Rate
0.07%
Avg Likes
691
Avg Comments
What the numbers say about @brilliantearth
With 982.6K followers across 5,555 posts, @brilliantearth is one of the Art accounts tracked in the InstME index.
Compared with 2,242 other Art accounts with 100K–1M followers in the InstME index, @brilliantearth's 0.07% engagement rate is in the bottom quarter (median: 1.69%).
The comment-to-like ratio works out to one comment per 69 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 8 posts per week — more than one per day.
The account follows just 177 others against 982.6K followers — a ratio typical of established creators and brands.
@brilliantearth vs similar accounts
| Metric | @brilliantearth | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.69% |
| Average likes | 691 | 4,260 |
| Average comments | 10 | 100 |
| Posts per week | 7.73 | 0.54 |
Median values from 2,242 Art accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 23, 2026
How @brilliantearth's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @brilliantearth: (691 avg likes + 10 avg comments) ÷ 982,569 followers × 100 ≈ 0.07%.
Frequently asked questions about @brilliantearth
How many followers does @brilliantearth have?
@brilliantearth has 982,569 followers on Instagram (982.6K) as of Apr 23, 2026.
What is @brilliantearth's engagement rate?
@brilliantearth's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.69%) for Art accounts with 100K–1M followers in the InstME index.
How many likes does @brilliantearth average per post?
Posts by @brilliantearth average 691 likes and 10 comments.
How often does @brilliantearth post on Instagram?
@brilliantearth posts about 8 times per week on average.
Is @brilliantearth a business or creator account?
@brilliantearth is registered as a business account on Instagram and is verified.
