Hockey Night in Canada is a verified Sports brand on Instagram based in Canada, tracked in the InstME index with 533.4K followers. Hockey Night in Canada has shared 5,766 posts to date, currently around 3 posts a week. Posts average 3,611 likes and 141 comments, an engagement rate of 0.7%.
Hockeynight has built an audience of 533.4K followers on Instagram over 5,766 posts as a Sports account.
Among 319 Sports accounts with 100K–1M followers in the InstME index, Hockeynight's 0.7% engagement rate comes in in the bottom quarter (median: 1.48%).
Comments arrive at about one per 26 likes, a sign of a healthy amount of conversation.
Hockeynight maintains a rhythm of about 3 posts per week.
The account follows just 121 others against 533.4K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,900–$3,500
Based on 533.4K followers and a 0.7% engagement rate, a single sponsored post by Hockeynight is worth an estimated $1,900–$3,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators in Canada, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Hockeynight | Cohort median |
|---|---|---|
| Engagement rate | 0.7% | 1.48% |
| Average likes | 3,611 | 4,134 |
| Average comments | 141 | 59 |
| Posts per week | 2.56 | 1.53 |
Median values from 319 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hockeynight | Cohort median |
|---|---|---|
| Engagement rate | 0.7% | 1.42% |
| Average likes | 3,611 | 3,710 |
| Average comments | 141 | 68 |
| Posts per week | 2.56 | 0.72 |
Median values from 252 accounts in Canada with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Hockey Night in Canada is a verified sports brand based in Canada on Instagram, with 533.4K followers.
Hockey Night in Canada posts on Instagram as @hockeynight.
Hockey Night in Canada has 533,412 followers on Instagram (533.4K) as of Jul 14, 2026.
Hockey Night in Canada's engagement rate is 0.7%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.48%) for Sports accounts with 100K–1M followers in the InstME index.
Posts by Hockey Night in Canada average 3,611 likes and 141 comments.
Hockey Night in Canada posts about 3 times per week on average.
Hockey Night in Canada is registered as a business account on Instagram and is verified.
Total Posts
5,766
Avg Comments
141
Engagement
0.17%
Hockey Night in Canada is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 5,766 posts.
Hockey Night in Canada's profile places the account in Canada. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Hockey Night in Canada carries the blue verified badge on Instagram.
A sponsored post from Hockey Night in Canada is estimated at $1,900 to $3,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
