California lifestyle brand. 2272 Lillie Ave, Summerland, CA 93067. 11-5 Monday - Sunday. created by
Followers
92.9K
Following
2.2K
Total Posts
Engagement Rate
0.07%
Avg Likes
63
Avg Comments
Heidi Merrick is a verified Fashion brand based in United States. The account has built 92.9K followers on Instagram. The account posts mainly around fashion and art topics. To date Heidi Merrick has posted 7,050 times, currently around 10 posts a week. Typical posts draw 63 likes and 6 comments, putting engagement at 0.07%.
Hmerrick has built an audience of 92.9K followers on Instagram over 7,050 posts as a Fashion account.
Among 7,395 Fashion accounts with 10K–100K followers in the InstME index, Hmerrick's 0.07% engagement rate comes in in the bottom quarter (median: 1.09%).
Roughly one in 11 likes comes with a comment, an unusually discussion-heavy audience.
Hmerrick maintains a rhythm of about 10 posts per week, more than one per day.
Hmerrick's audience-quality score is 64/100, with 30% of followers looking low-quality or inactive, a solid result.
Estimated sponsored-post value
$320–$600
Based on 92.9K followers and a 0.07% engagement rate, a single sponsored post by Hmerrick is worth an estimated $320–$600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Hmerrick | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.09% |
| Average likes | 63 | 243 |
| Average comments | 6 | 19 |
| Posts per week | 9.58 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hmerrick | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.83% |
| Average likes | 63 | 150 |
| Average comments | 6 | 13 |
| Posts per week | 9.58 | 0.47 |
Median values from 1,120 Fashion accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Heidi Merrick is a verified fashion brand based in United States on Instagram, with 92.9K followers.
Heidi Merrick posts on Instagram as @hmerrick.
Heidi Merrick has 92,854 followers on Instagram (92.9K) as of Apr 23, 2026.
Heidi Merrick's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.09%) for Fashion accounts with 10K–100K followers in the InstME index.
Posts by Heidi Merrick average 63 likes and 6 comments.
Heidi Merrick posts about 10 times per week on average.
InstME's audience-quality analysis estimates about 30% of Heidi Merrick's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Heidi Merrick is registered as a business account on Instagram and is verified.
Heidi Merrick is categorized as a fashion and art account in the InstME index, based on the profile's bio and Instagram category across 7,050 posts.
7,050
6
Posts / Week
9.58
Growth Score
1.4 / 100
ER Rank
2th
Predominantly women · mostly 18–34
Typical for Fashion creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Art
249.9K
Engagement
0.48%
Heidi Merrick's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Heidi Merrick carries the blue verified badge on Instagram.
A sponsored post from Heidi Merrick is estimated at $320 to $600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
