london, nyc @dustbunniesagency
Followers
50.9K
Following
5.4K
Total Posts
Engagement Rate
0.13%
Avg Likes
3
Avg Comments
Holly McCandless-Desmond is a verified Photography brand. The account has built 50.9K followers on Instagram. The account has published 26 posts, currently less than one post a week. Engagement runs at 0.13%, or about 3 likes and 63 comments per post.
Hmdfilm has built an audience of 50.9K followers on Instagram over 26 posts as a Photography account.
Hmdfilm's 0.13% engagement rate is in the bottom quarter (median: 2.46%) among Photography accounts with 10K–100K followers, measured across 3,423 accounts in the InstME index.
Hmdfilm maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$180–$330
Based on 50.9K followers and a 0.13% engagement rate, a single sponsored post by Hmdfilm is worth an estimated $180–$330. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 25–44
Typical for Photography creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
| Metric | Hmdfilm | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 2.46% |
| Average likes | 3 | 523 |
| Average comments | 63 | 25 |
| Posts per week | 0.33 | 0.23 |
Median values from 3,423 Photography accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Holly McCandless-Desmond is a verified photography brand on Instagram, with 50.9K followers.
Holly McCandless-Desmond posts on Instagram as @hmdfilm.
Holly McCandless-Desmond has 50,925 followers on Instagram (50.9K) as of Jul 9, 2026.
Holly McCandless-Desmond's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.46%) for Photography accounts with 10K–100K followers in the InstME index.
Posts by Holly McCandless-Desmond average 3 likes and 63 comments.
Holly McCandless-Desmond posts less than once a week on average.
Holly McCandless-Desmond is registered as a business account on Instagram and is verified.
Holly McCandless-Desmond is categorized as a photography account in the InstME index, based on the profile's bio and Instagram category across 26 posts.
26
63
Posts / Week
0.33
Growth Score
2.6 / 100
Follower Ratio
9.5×
Engagement
19.14%
Yes. Holly McCandless-Desmond carries the blue verified badge on Instagram.
A sponsored post from Holly McCandless-Desmond is estimated at $180 to $330. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
