Followers
113.6K
Following
150
Total Posts
Engagement Rate
0.13%
Avg Likes
146
Avg Comments
H&M Beauty is a verified Beauty brand. The account has built 113.6K followers on Instagram. To date H&M Beauty has posted 1,748 times, currently around 5 posts a week. Typical posts draw 146 likes and 5 comments, putting engagement at 0.13%.
Hmbeauty is a Beauty account whose 1,748 posts have grown a following of 113.6K on Instagram.
Compared with 1,553 other Beauty accounts with 100K–1M followers in the InstME index, Hmbeauty's 0.13% engagement rate is below the median of 0.47%.
One comment lands for every 31 likes, which reads as a healthy amount of conversation.
Lately Hmbeauty has been publishing about 5 posts per week.
With 113.6K followers but only 150 accounts followed back, Hmbeauty shows the ratio of a well-established account.
Estimated sponsored-post value
$400–$740
Based on 113.6K followers and a 0.13% engagement rate, a single sponsored post by Hmbeauty is worth an estimated $400–$740. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Hmbeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.47% |
| Average likes | 146 | 1,059 |
| Average comments | 5 | 46 |
| Posts per week | 4.68 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
H&M Beauty is a verified beauty brand on Instagram, with 113.6K followers.
H&M Beauty posts on Instagram as @hmbeauty.
H&M Beauty has 113,576 followers on Instagram (113.6K) as of Jul 12, 2026.
H&M Beauty's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by H&M Beauty average 146 likes and 5 comments.
H&M Beauty posts about 5 times per week on average.
H&M Beauty is registered as a business account on Instagram and is verified.
H&M Beauty is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 1,748 posts.
Yes. H&M Beauty carries the blue verified badge on Instagram.
1,748
5
Posts / Week
4.68
Growth Score
2.6 / 100
Follower Ratio
757.2×
Engagement
0.11%
A sponsored post from H&M Beauty is estimated at $400 to $740. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
