𝖲𝖥𝖠 𝖼𝖾𝗋𝗍𝗂𝖿𝗂𝖾𝖽 ◡̈ 🍰 𝗀𝗈𝗈𝖽 𝖼𝖺𝗄𝖾𝗌 𝗈𝗇𝗅𝗒 ☁️ 𝗅𝖾𝗌𝗌 𝗌𝗐𝖾𝖾𝗍 𝖿𝗅𝗎𝖿𝖿𝗒 𝖼𝖺𝗄𝖾𝗌 𝗆𝖺𝖽𝖾 𝖿𝗈𝗋 𝖺𝗇𝗒 𝗈𝖼𝖼𝖺𝗌𝗂𝗈𝗇 👇🏻 𝖶𝗁𝖺𝗍𝗌𝖠𝗉𝗉 𝗎𝗌, 𝗇𝗈 𝖣𝖬
Outreach This Creator For FreeCustomised Cakes & Bakes - hl is a Food brand based in Singapore, with 12.4K followers on Instagram. Customised Cakes & Bakes - hl has shared 262 posts to date, currently less than one post a week. Engagement runs at 0.24%, or about 28 likes and 2 comments per post.
Hlbakes shows up in the InstME index as a Food account, 12.4K followers, 262 posts.
For Food accounts with 10K–100K followers, Hlbakes's 0.24% engagement rate is in the bottom quarter (median: 0.75%), a read from 7,981 accounts in the InstME index.
For roughly every 15 likes there is one comment, an unusually discussion-heavy audience.
Hlbakes keeps a posting cadence of less than one post per week.
Hlbakes follows only 67 accounts while being followed by 12.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$43–$80
Based on 12.4K followers and a 0.24% engagement rate, a single sponsored post by Hlbakes is worth an estimated $43–$80. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in Singapore, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Hlbakes | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 0.75% |
| Average likes | 28 | 177 |
| Average comments | 2 | 10 |
| Posts per week | 0.11 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hlbakes | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 0.79% |
| Average likes | 28 | 206 |
| Average comments | 2 | 7 |
| Posts per week | 0.11 | 0.84 |
Median values from 135 accounts in Singapore with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Customised Cakes & Bakes - hl is a food brand based in Singapore on Instagram, with 12.4K followers.
Customised Cakes & Bakes - hl posts on Instagram as @hlbakes.
Customised Cakes & Bakes - hl has 12,384 followers on Instagram (12.4K) as of Jul 16, 2026.
Customised Cakes & Bakes - hl's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Customised Cakes & Bakes - hl average 28 likes and 2 comments.
Customised Cakes & Bakes - hl posts less than once a week on average.
Customised Cakes & Bakes - hl is registered as a business account on Instagram.
Total Posts
262
Avg Comments
2
17.5K
Engagement
0.91%
Customised Cakes & Bakes - hl is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 262 posts.
Customised Cakes & Bakes - hl's profile places the account in Singapore. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Customised Cakes & Bakes - hl is estimated at $43 to $80. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
