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58.9K
Following
2.9K
Total Posts
Engagement Rate
1.87%
Avg Likes
1,057
Avg Comments
Hayley Kassel runs a Beauty creator account based in United States with 58.9K followers on Instagram. The account posts mainly around beauty and art topics. Hayley Kassel has shared 3,287 posts to date, currently around 1 post a week. Posts average 1,057 likes and 44 comments, an engagement rate of 1.87%.
Counting 58.9K followers and 3,287 posts, Hkassel sits in the InstME index as a Beauty account.
Benchmarked against 5,414 Beauty accounts with 10K–100K followers, Hkassel posts a 1.87% engagement rate that is above the median of 0.57%.
One comment lands for every 24 likes, which reads as a healthy amount of conversation.
Lately Hkassel has been publishing about one post per week.
Estimated sponsored-post value
$390–$720
Based on 58.9K followers and a 1.87% engagement rate, a single sponsored post by Hkassel is worth an estimated $390–$720. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Art
| Metric | Hkassel | Cohort median |
|---|---|---|
| Engagement rate | 1.87% | 0.57% |
| Average likes | 1,057 | 134 |
| Average comments | 44 | 12 |
| Posts per week | 1.45 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hkassel | Cohort median |
|---|---|---|
| Engagement rate | 1.87% | 0.51% |
| Average likes | 1,057 | 91 |
| Average comments | 44 | 10 |
| Posts per week | 1.45 | 0.44 |
Median values from 1,005 Beauty accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Hayley Kassel is a beauty creator based in United States on Instagram, with 58.9K followers.
Hayley Kassel posts on Instagram as @hkassel.
Hayley Kassel has 58,893 followers on Instagram (58.9K) as of Jul 10, 2026.
Hayley Kassel's engagement rate is 1.87%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Hayley Kassel average 1,057 likes and 44 comments.
Hayley Kassel posts about 1 time per week on average.
Hayley Kassel is registered as a creator account on Instagram.
Hayley Kassel is categorized as a beauty and art account in the InstME index, based on the profile's bio and Instagram category across 3,287 posts.
Hayley Kassel's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,287
44
Posts / Week
1.45
Growth Score
37.4 / 100
Follower Ratio
20.0×
Engagement
0.05%
A sponsored post from Hayley Kassel is estimated at $390 to $720. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
