Smithsonian museum of modern and contemporary art. Open daily: Mon, noon–5:30PM; Tue–Sun, 10AM–5:30PM. Always free. Legal: http://s.si.edu/legal
Followers
152.9K
Following
578
Total Posts
Engagement Rate
0.51%
Avg Likes
767
Avg Comments
Hirshhorn runs a verified Art brand account with 152.9K followers on Instagram. Its posts sit across art and lifestyle. Hirshhorn has shared 4,013 posts to date, currently less than one post a week. Posts average 767 likes and 19 comments, an engagement rate of 0.51%.
Hirshhorn has built an audience of 152.9K followers on Instagram over 4,013 posts as an Art account.
Among 4,972 Art accounts with 100K–1M followers in the InstME index, Hirshhorn's 0.51% engagement rate comes in below the median of 1.6%.
Comments arrive at about one per 41 likes, a sign of a healthy amount of conversation.
Hirshhorn's output runs to less than one post per week.
On audience quality, Hirshhorn lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 578 others against 152.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$540–$990
Based on 152.9K followers and a 0.51% engagement rate, a single sponsored post by Hirshhorn is worth an estimated $540–$990. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Hirshhorn | Cohort median |
|---|---|---|
| Engagement rate | 0.51% | 1.6% |
| Average likes | 767 | 3,958 |
| Average comments | 19 | 91 |
| Posts per week | 0.51 | 0.5 |
Median values from 4,972 Art accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Hirshhorn is a verified art brand on Instagram, with 152.9K followers.
Hirshhorn has 152,886 followers on Instagram (152.9K) as of Jul 14, 2026.
Hirshhorn's engagement rate is 0.51%, calculated from average likes and comments per post relative to followers. That is below the median of 1.6% for Art accounts with 100K–1M followers in the InstME index.
Posts by Hirshhorn average 767 likes and 19 comments.
Hirshhorn posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Hirshhorn's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Hirshhorn is registered as a business account on Instagram and is verified.
Hirshhorn is categorized as an art and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 4,013 posts.
Yes. Hirshhorn carries the blue verified badge on Instagram.
4,013
19
Posts / Week
0.51
Growth Score
10.2 / 100
ER Rank
34th
More women than men · mostly 18–34
Typical for Art creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
Secondary: Lifestyle
Engagement
3.74%
A sponsored post from Hirshhorn is estimated at $540 to $990. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
