Creating properly balanced dog & cat food for your pet’s nutritional needs, no matter what their life stage, breed or size. 🐾
Followers
14.6K
Following
2.1K
Total Posts
Engagement Rate
0.15%
Avg Likes
20
Avg Comments
Hill's Pet Nutrition Australia is a verified Pets brand on Instagram based in Australia, tracked in the InstME index with 14.6K followers. Hill's Pet Nutrition Australia has shared 1,728 posts to date, currently around 1 post a week. Typical posts draw 20 likes and 1 comments, putting engagement at 0.15%.
Counting 14.6K followers and 1,728 posts, Hillspetau sits in the InstME index as a Pets account.
Benchmarked against 2,822 Pets accounts with 10K–100K followers, Hillspetau posts a 0.15% engagement rate that is in the bottom quarter (median: 0.99%).
Roughly one in 19 likes comes with a comment, an unusually discussion-heavy audience.
Hillspetau's videos draw about 4.5K views each, around 31% of its followers per post.
Hillspetau's output runs to about one post per week.
On audience quality, Hillspetau lands at 88/100, an estimated 10% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$51–$95
Based on 14.6K followers and a 0.15% engagement rate, a single sponsored post by Hillspetau is worth an estimated $51–$95. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Hillspetau | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.99% |
| Average likes | 20 | 239 |
| Average comments | 1 | 10 |
| Posts per week | 1.35 | 0.79 |
Median values from 2,822 Pets accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hillspetau | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.68% |
| Average likes | 20 | 169 |
| Average comments | 1 | 5 |
| Posts per week | 1.35 | 1.59 |
Median values from 47 Pets accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Hill's Pet Nutrition Australia is a verified pets brand based in Australia on Instagram, with 14.6K followers.
Hill's Pet Nutrition Australia posts on Instagram as @hillspetau.
Hill's Pet Nutrition Australia has 14,575 followers on Instagram (14.6K) as of Apr 8, 2026.
Hill's Pet Nutrition Australia's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.99%) for Pets accounts with 10K–100K followers in the InstME index.
Posts by Hill's Pet Nutrition Australia average 20 likes and 1 comments.
Hill's Pet Nutrition Australia posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 10% of Hill's Pet Nutrition Australia's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Hill's Pet Nutrition Australia is registered as a business account on Instagram and is verified.
1,728
1
Avg Views
4,503
Posts / Week
1.35
Growth Score
3 / 100
Predominantly women · mostly 18–34
Typical for Pets creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Pets
Engagement
0%
Hill's Pet Nutrition Australia is categorized as a pets account in the InstME index, based on the profile's bio and Instagram category across 1,728 posts.
Hill's Pet Nutrition Australia's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Hill's Pet Nutrition Australia carries the blue verified badge on Instagram.
A sponsored post from Hill's Pet Nutrition Australia is estimated at $51 to $95. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
