Fun decorating ideas from the pages of HGTV Magazine + our latest marketing promotions and events.
Outreach This Creator For FreeFollowers
114.3K
Following
974
Total Posts
Engagement Rate
1.31%
Avg Likes
1,388
Avg Comments
HGTV Magazine is a verified Business brand. The account has built 114.3K followers on Instagram. Its posts sit across business and home & diy. The account has published 1,782 posts, currently less than one post a week. Posts average 1,388 likes and 114 comments, an engagement rate of 1.31%.
The Business account Hgtvmagazine has posted 1,782 times on Instagram and drawn 114.3K followers.
Among 1,742 Business accounts with 100K–1M followers in the InstME index, Hgtvmagazine's 1.31% engagement rate comes in in line with the median of 1.25%.
The comment-to-like ratio works out to one comment per 12 likes, pointing to an unusually discussion-heavy audience.
Hgtvmagazine's videos average 7.4K views per post.
Recent posting activity averages less than one post per week.
The account follows just 974 others against 114.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$520–$970
Based on 114.3K followers and a 1.31% engagement rate, a single sponsored post by Hgtvmagazine is worth an estimated $520–$970. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Home & DIY
| Metric | Hgtvmagazine | Cohort median |
|---|---|---|
| Engagement rate | 1.31% | 1.25% |
| Average likes | 1,388 | 2,990 |
| Average comments | 114 | 92 |
| Posts per week | 0.35 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
HGTV Magazine is a verified business brand on Instagram, with 114.3K followers.
HGTV Magazine posts on Instagram as @hgtvmagazine.
HGTV Magazine has 114,333 followers on Instagram (114.3K) as of Jul 15, 2026.
HGTV Magazine's engagement rate is 1.31%, calculated from average likes and comments per post relative to followers. That is in line with the median of 1.25% for Business accounts with 100K–1M followers in the InstME index.
Posts by HGTV Magazine average 1,388 likes and 114 comments.
HGTV Magazine posts less than once a week on average.
HGTV Magazine is registered as a business account on Instagram and is verified.
HGTV Magazine is categorized as a business and home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,782 posts.
Yes. HGTV Magazine carries the blue verified badge on Instagram.
1,782
114
Avg Views
7,396
Posts / Week
0.35
Growth Score
26.2 / 100
Engagement
13.17%
A sponsored post from HGTV Magazine is estimated at $520 to $970. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
