@
Brand
Writing. Travel. Chocolate testing. Los Angeles | human in the loop @microsoft | bylines @nytimes @forbes @GQ @virtuosoltd
www.davidhochman.com/Audience
Browse top profilesFollowers
1.9K
Following
1.9K
Total Posts
Engagement & Performance
Engagement Rate
4.74%
Avg Likes
78
Avg Comments
What the numbers say about @heyhochman
@heyhochman is a Travel account on Instagram with 1.9K followers and 732 published posts.
@heyhochman has an engagement rate of 4.74%, which is above the median of 3.78% for Travel accounts with 1K–10K followers, based on 1,017 accounts in the InstME index.
Followers leave about one comment for every 7 likes — an unusually discussion-heavy audience.
@heyhochman currently publishes less than one post per week.
@heyhochman follows more accounts (1,906) than follow it back — common for accounts still building an audience.
@heyhochman vs similar accounts
| Metric | @heyhochman | Cohort median |
|---|---|---|
| Engagement rate | 4.74% | 3.78% |
| Average likes | 78 | 101 |
| Average comments | 11 | 9 |
| Posts per week | 0.12 | 0.33 |
Median values from 1,017 Travel accounts with 1K–10K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 11, 2026
How @heyhochman's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @heyhochman: (78 avg likes + 11 avg comments) ÷ 1,868 followers × 100 ≈ 4.74%.
Frequently asked questions about @heyhochman
How many followers does @heyhochman have?
@heyhochman has 1,868 followers on Instagram (1.9K) as of Jul 11, 2026.
What is @heyhochman's engagement rate?
@heyhochman's engagement rate is 4.74%, calculated from average likes and comments per post relative to followers. That is above the median of 3.78% for Travel accounts with 1K–10K followers in the InstME index.
How many likes does @heyhochman average per post?
Posts by @heyhochman average 78 likes and 11 comments.
How often does @heyhochman post on Instagram?
@heyhochman posts less than once a week on average.
Is @heyhochman a business or creator account?
@heyhochman is registered as a business account on Instagram.
