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Outreach This Creator For FreeFollowers
30.2K
Following
328
Total Posts
Engagement Rate
0.23%
Avg Likes
66
Avg Comments
Culligan runs a verified Home & DIY brand account based in United States with 30.2K followers on Instagram. To date Culligan has posted 682 times, currently around 6 posts a week. Typical posts draw 66 likes and 4 comments, putting engagement at 0.23%.
The Home & DIY account Heyculligan has posted 682 times on Instagram and drawn 30.2K followers.
Among 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Heyculligan's 0.23% engagement rate comes in below the median of 0.75%.
Roughly one in 17 likes comes with a comment, an unusually discussion-heavy audience.
Heyculligan's videos average 374.5 views per post.
Recent posting activity averages about 6 posts per week.
Heyculligan comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$110–$200
Based on 30.2K followers and a 0.23% engagement rate, a single sponsored post by Heyculligan is worth an estimated $110–$200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Heyculligan | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 0.75% |
| Average likes | 66 | 200 |
| Average comments | 4 | 9 |
| Posts per week | 5.5 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Heyculligan | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 0.55% |
| Average likes | 66 | 132 |
| Average comments | 4 | 7 |
| Posts per week | 5.5 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 26, 2026
Culligan is a verified home & diy brand based in United States on Instagram, with 30.2K followers.
Culligan posts on Instagram as @heyculligan.
Culligan has 30,184 followers on Instagram (30.2K) as of Mar 26, 2026.
Culligan's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Culligan average 66 likes and 4 comments.
Culligan posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of Culligan's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Culligan is registered as a business account on Instagram and is verified.
Culligan is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 682 posts.
682
4
Avg Views
375
Posts / Week
5.5
Growth Score
4.6 / 100
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
1.8%
Culligan's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Culligan carries the blue verified badge on Instagram.
A sponsored post from Culligan is estimated at $110 to $200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
