stylist, creative and fashion consultant 📩
Outreach This Creator For FreeIrma Oganova is a Fashion creator, with 444K followers on Instagram. The account has published 3,973 posts, currently around 7 posts a week. Posts average 3,727 likes and 53 comments, an engagement rate of 0.85%.
On Instagram, Hey_irma runs a Fashion account that has published 3,973 posts and gathered 444K followers.
Hey_irma has an engagement rate of 0.85%, which is in line with the median of 0.86% for Fashion accounts with 100K–1M followers, based on 2,126 accounts in the InstME index.
For roughly every 71 likes there is one comment, an audience that mostly engages through likes.
In recent weeks Hey_irma has kept to about 7 posts per week, more than one per day.
Hey_irma follows only 572 accounts while being followed by 444K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,600–$2,900
Based on 444K followers and a 0.85% engagement rate, a single sponsored post by Hey_irma is worth an estimated $1,600–$2,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Hey_irma | Cohort median |
|---|---|---|
| Engagement rate | 0.85% | 0.86% |
| Average likes | 3,727 | 1,969 |
| Average comments | 53 | 58 |
| Posts per week | 7.27 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
Irma Oganova is a fashion creator on Instagram, with 444K followers.
Irma Oganova posts on Instagram as @hey_irma.
Irma Oganova has 443,975 followers on Instagram (444K) as of Aug 11, 2026.
Irma Oganova's engagement rate is 0.85%, calculated from average likes and comments per post relative to followers. That is in line with the median of 0.86% for Fashion accounts with 100K–1M followers in the InstME index.
Posts by Irma Oganova average 3,727 likes and 53 comments.
Irma Oganova posts about 7 times per week on average.
Irma Oganova is registered as a creator account on Instagram.
Irma Oganova is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 3,973 posts.
A sponsored post from Irma Oganova is estimated at $1,600 to $2,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
3,973
Avg Comments
53
Engagement
2.05%
