Explore the world of Luxury Outerwear Couture
Followers
495K
Following
22
Total Posts
Engagement Rate
0.03%
Avg Likes
149
Avg Comments
On Instagram, Herno is a verified Travel brand based in Italy with an audience of 495K. Herno has shared 4,150 posts to date, currently around 7 posts a week. Posts average 149 likes and 2 comments, an engagement rate of 0.03%.
With 495K followers across 4,150 posts, Herno is one of the Travel accounts tracked in the InstME index.
Herno records a 0.03% engagement rate, in the bottom quarter (median: 0.92%) for the 977 Travel accounts with 100K–1M followers tracked in the InstME index.
Followers leave about one comment for every 69 likes, an audience that mostly engages through likes.
Herno keeps a posting cadence of about 7 posts per week, more than one per day.
Herno keeps its following list short (22) relative to 495K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,700–$3,200
Based on 495K followers and a 0.03% engagement rate, a single sponsored post by Herno is worth an estimated $1,700–$3,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in Italy, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Herno | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.92% |
| Average likes | 149 | 1,974 |
| Average comments | 2 | 53 |
| Posts per week | 7.01 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Herno | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.73% |
| Average likes | 149 | 1,582 |
| Average comments | 2 | 38 |
| Posts per week | 7.01 | 1.26 |
Median values from 379 accounts in Italy with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Herno is a verified travel brand based in Italy on Instagram, with 495K followers.
Herno has 495,033 followers on Instagram (495K) as of Jul 9, 2026.
Herno's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by Herno average 149 likes and 2 comments.
Herno posts about 7 times per week on average.
Herno is registered as a business account on Instagram and is verified.
Herno is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 4,150 posts.
Herno's profile places the account in Italy. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Herno carries the blue verified badge on Instagram.
4,150
2
Posts / Week
7.01
Growth Score
0.6 / 100
Follower Ratio
22501.5×
Engagement
1.05%
A sponsored post from Herno is estimated at $1,700 to $3,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
