Hermès, contemporary artisan since 1837.
Outreach This Creator For FreeFollowers
15.6M
Following
0
Total Posts
Engagement Rate
0.08%
Avg Likes
12,879
Avg Comments
On Instagram, Hermès is a verified business account based in France with an audience of 15.6M. The account has published 3,467 posts, currently around 4 posts a week. Engagement runs at 0.08%, or about 12,879 likes and 153 comments per post.
Tracked in the InstME index, Hermes is a business account with 15.6M followers and a back catalogue of 3,467 posts.
A post from Hermes usually lands 12,879 likes and 153 comments, near one interaction for every 1,193 followers.
The like-to-comment split is roughly 84 to one, indicating an audience that mostly engages through likes.
Hermes's recent cadence works out to about 4 posts per week.
Estimated sponsored-post value
$54,000–$100,000
Based on 15.6M followers and a 0.08% engagement rate, a single sponsored post by Hermes is worth an estimated $54,000–$100,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Hermes | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.02% |
| Average likes | 12,879 | 25,711 |
| Average comments | 153 | 376 |
| Posts per week | 4.15 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hermes | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.56% |
| Average likes | 12,879 | 14,833 |
| Average comments | 153 | 158 |
| Posts per week | 4.15 | 2.03 |
Median values from 121 accounts in France with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Hermès is a verified Instagram brand based in France on Instagram, with 15.6M followers.
Hermès posts on Instagram as @hermes.
Hermès has 15,552,134 followers on Instagram (15.6M) as of Jul 15, 2026.
Hermès's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers.
Posts by Hermès average 12,879 likes and 153 comments.
Hermès posts about 4 times per week on average.
Hermès is registered as a business account on Instagram and is verified.
Hermès's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Hermès carries the blue verified badge on Instagram.
A sponsored post from Hermès is estimated at $54,000 to $100,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,467
153
Posts / Week
4.15
Growth Score
1.6 / 100
Est. Post Value
$54K–$100K
Engagement
0.84%
