• Your edit of Australia’s favourite fashion labels • New arrivals weekly • 15% off first shop • 10% off returning code: BACKFORMORE
Followers
40.8K
Following
1.5K
Total Posts
Engagement Rate
0.01%
Avg Likes
3
Avg Comments
On Instagram, Herman Store is a verified Fashion brand based in Australia with an audience of 40.8K. To date Herman Store has posted 5,514 times, currently around 17 posts a week. Engagement runs at 0.01%, or about 3 likes and 2 comments per post.
Hermanstore operates a Fashion account on Instagram, pairing 40.8K followers with 5,514 posts.
Against 7,395 Fashion accounts with 10K–100K followers in the InstME index, Hermanstore's 0.01% engagement rate lands in the bottom quarter (median: 1.09%).
Hermanstore currently publishes about 17 posts per week, more than one per day.
Estimated sponsored-post value
$140–$270
Based on 40.8K followers and a 0.01% engagement rate, a single sponsored post by Hermanstore is worth an estimated $140–$270. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Hermanstore | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.09% |
| Average likes | 3 | 243 |
| Average comments | 2 | 19 |
| Posts per week | 16.76 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hermanstore | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.27% |
| Average likes | 3 | 62 |
| Average comments | 2 | 8 |
| Posts per week | 16.76 | 1.26 |
Median values from 142 Fashion accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Herman Store is a verified fashion brand based in Australia on Instagram, with 40.8K followers.
Herman Store posts on Instagram as @hermanstore.
Herman Store has 40,816 followers on Instagram (40.8K) as of Jul 16, 2026.
Herman Store's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.09%) for Fashion accounts with 10K–100K followers in the InstME index.
Posts by Herman Store average 3 likes and 2 comments.
Herman Store posts about 17 times per week on average.
Herman Store is registered as a business account on Instagram and is verified.
Herman Store is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 5,514 posts.
Herman Store's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
5,514
2
Posts / Week
16.76
Growth Score
0.2 / 100
Follower Ratio
28.1×
Engagement
11.29%
Yes. Herman Store carries the blue verified badge on Instagram.
A sponsored post from Herman Store is estimated at $140 to $270. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
